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ad:tech tokyo

22nd - 24th, October 2025
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2025.

The archives will be available
from Oct. 29th 10:00 JST -
Nov. 9th 23:59 JST.
Click here for how to watch

Fri, 24th Oct 2025

15:40-16:30

Room9

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/24)

BM-7 Marketing from 2000 to 2025: What’s Changed, What’s Next

Search ads, social media, smartphones, D2C, AI―the marketing landscape has evolved drastically over the past 25 years. Together with frontline practitioners who witnessed the shifts firsthand, we’ll look back on what fundamentally changed, and discuss what marketers should prepare for next.