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ad:tech tokyo

21st - 23rd, October 2026
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2026.

The archives will be available
from Oct. 28th 10:00 JST -
Nov. 8th 23:59 JST.
Click here to learn how to watch

Thu, 22nd Oct 2026

13:30-14:20

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/22)

DT-1 The Hidden Cost of Automation

AI was supposed to reduce our workload. But once we actually put it to work, haven’t we found that some tasks remain—and new ones emerge?
In this session, designed for marketers and business leaders advancing the use of AI, we will examine three cases ranging from day-to-day operations to management decisions in an interactive format: “Can AI Eliminate This Task?”
Three practitioners will debate the problems that remain after AI implementation: Can AI solve them, or is human work still needed?
Rather than simply showcasing successful AI use cases, this session will give you a practical framework for deciding what to delegate to AI and what to keep in human hands—and for thinking about how to use AI to improve productivity in your own organization.