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Thu, 22nd Oct 2026
14:35-15:25
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DT-2 AIO: Optimizing for the Age of AI
What is the value of corporate content in the AI era?
Shifts in search behavior driven by generative AI are leading to declining website traffic and a rise in zero-click searches.
This session moves beyond treating AIO (AI Optimization) as mere technical tactics, bringing together perspectives from both brand-side enterprise leaders and agency partners to discuss how they view and adapt to this shift. Panelists will candidly share what businesses should prioritize, concrete initiatives currently underway, and strategies they plan to test next.
Tailored for marketing executives and AI implementation leads, this session explores how to effectively convey your proprietary data, identity, and context to AI. You will walk away with actionable insights and practical tips you can apply immediately to ensure your brand remains the preferred choice.
