PROGRAM

DT-3 Redesigning KPIs: Focusing on What Really Matters

Three marketers with different perspectives take the stage for a “real meeting”–style debate on the true role of KPIs.
Each speaker shares real cases from their own business to reveal which numbers actually drive growth, while the audience experiences firsthand how to identify the metrics that truly matter.
In this 50-minute session on the “justice of numbers,” you’ll gain practical insights and frameworks you can take back to your own organization.

• Moderator

  

  Tadasuke Shiomi

  Recruit Co., Ltd.

  Corporate Executive Officer

  

• 

  Akiko Takeda

  LY Corp.

  Marketing Service CBU Unit Lead

  

• 

  Tatsuaki Kurata

  DENTSU INC

  Data Marketing Division Growth Consulting Department 2

  

• 

  Shuichiro Tanida

  dip Corporation

  Marketing Headquarters Platform Marketing Division baitoru DivisionDepartment Head