Thank you for attending
ad:tech tokyo 2025.
The archives will be available
from Oct. 29th 10:00 JST -
Nov. 9th 23:59 JST.
Click here for how to watch
Diamond Sponsor
Accessible Pass
- Full Conference PASS
- One Day PASS (10/23)
DT-4 UGC Insights: Unlocking and Leveraging Consumer Voices
In this session, advertisers, agencies, and platforms will share their perspectives on two key questions:
WHY: Why is UGC such a critical focus?
HOW: What strategic initiatives can effectively generate UGC?
The discussion will also highlight how data can be applied and evaluated in areas where UGC is difficult to measure quantitatively, illustrated with real-world case examples.
-
Moderator
Yuko Maruyama
Meta Platforms, Inc.
Industry Manager, CPG & D2C
-
Masashi Miyamae
DENTSU INC.
Data Marketing Division Growth Consulting Department1 General Manager
-
RYU OHMACHI
ISEHAN CO.,Ltd
Communication Headquarters Executive Officer and General Manager
-
Yuri Egami
X Corp. Japan K.K.
Head of Brand Strategy, Next Japan
