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Diamond Sponsor
Fri, 23rd Oct 2026
15:40-16:30
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DT-7 AI and Creativity: Scaling Without Losing Quality
In an era where generative AI evolves at breakneck speed, standing still is not an option. While massive volumes of content can now be generated in an instant, practitioners face a surging burden in evaluating quality and managing risks.
This session examines where brands and enterprises currently stand in adopting generative AI for creative work, while distinguishing commoditized content from work that truly sparks passion. Alongside the latest approaches to mitigating the varied risks inherent in generative AI, we will unpack how marketers and organizations can cultivate and implement the indispensable “power of curation” required in the AI era.
