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from Oct. 29th 10:00 JST -
Nov. 9th 23:59 JST.
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Accessible Pass
- Full Conference PASS
- One Day PASS (10/23)
ES-3 From Words to Action: Making Purpose Truly Operational
This session explores how to discover, embed, and translate an organization's purpose into tangible results, focusing on three key areas: “What is purpose?”, “How to effectively utilize it”, and “Real-world success stories”. We present concrete strategies for translating abstract theory into practical action, incorporating top-level leadership involvement, alignment with frontline language, and real-world success and failure case studies. Drawing insights from diverse experiences―including transformations at large corporations and challenges faced by regional companies―we share knowledge and provide attendees with actionable takeaways they can implement within their own organizations. This session is ideal for purpose-related personnel and executives, including those seeking to discover organizational value and those grappling with cultural integration.
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Moderator
Yasuhito Tanaka
CEO, Grid Co. CMO, Yoshinoya Corporation
Member of Brand Strategy Committee, Japan Sports Association Start-up support
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Ken Matsuda
The Breakthrough Company GO
Creative Director
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Takayoshi SOTANI
Mizuho Financial Group
GM, Corporate Culture Office / Corporate Brand Director
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Yoko Motoshima
SSP Co., Ltd.
Head of Brand & Innovation
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Akiko Yoshikawa
Ricoh Company, Ltd.
General Manager of Communicatons Strategy Center
