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Fri, 24th Oct 2025
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ExhibitionStage #1-10 BEAMS and ESTNATION on Creating Royal Customers: The Evolution of CX
Customer satisfaction is no longer the source of competitive strength. In today's commoditized market, the key to sustained corporate growth centers on how companies successfully engineer and cultivate "truly loyal customers" who both drive revenue and proactively advocate for the brand.
This session will feature guest speakers, Mr. Yuichi Yamazaki of BEAMS Co., Ltd. and Mr. Moe Miyahara of ESTNATION Inc., who will share practical insights on how to evolve Customer Experience (CX) to the next level.
We will deep dive into the tactical mechanisms and innovative CX strategies both companies have implemented. Discover how they design experiences that elevate brand identity and the quality of customer engagement (maximizing customer LTV), and leverage digital touchpoints to build lasting loyalty.
