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ad:tech tokyo

22nd - 24th, October 2025
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thu, 23rd Oct 2025

12:00-12:40

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/23)
  • One Day PASS (10/24)
  • Visitor PASS

ExhibitionStage #1-1 “Ad Uhyoo!” Presents: “What Is the Ideal Relationship Between Advertisers and Creators in the Coming Era?”

Presented by the YouTube channel “Ad Uhyoo!”, which shares the fun and excitement of advertising with the world.

Mr. Akira Sato, who created numerous hit products at Kirin such as Nama-cha and Kirin Free, and who later revived Koikeya with the huge success of Koikeya Pride Potato after becoming president, is often called “the strongest marketer.” President Sato has also been someone who values relationships with creators, making that a key to his success.

Joining him as a guest is art director Mr. Hajime Ishii, his long-time collaborator. Together, while introducing specific projects, they will talk about how the two of them have worked side by side.

This talk event will offer valuable hints on how advertisers and creators can build strong, positive relationships in the coming era.

Note: This event will be recorded and later uploaded to the YouTube channel “Ad Uhyoo!”