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ad:tech tokyo

22nd - 24th, October 2025
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thu, 23rd Oct 2025

14:00-14:40

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/23)
  • One Day PASS (10/24)
  • Visitor PASS

ExhibitionStage #1-3 The Era of Outdoor Advertising Going “Visual”: How “Operational” Can DOOH Become?

By combining MASTRUM's OOH data with The Trade Desk's advanced digital advertising targeting technology, how can we achieve the optimal solution for “mass reach × personalized targeting”? We will explore the future of OOH advertising, discussing challenges and possibilities from an advertising agency's operational perspective.