Thu, 23rd Oct 2025
14:00-14:40
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ExhibitionStage #1-3 The Era of Outdoor Advertising Going “Visual”: How “Operational” Can DOOH Become?
By combining MASTRUM's OOH data with The Trade Desk's advanced digital advertising targeting technology, how can we achieve the optimal solution for “mass reach × personalized targeting”? We will explore the future of OOH advertising, discussing challenges and possibilities from an advertising agency's operational perspective.