PROGRAM

ExhibitionStage #1-3 A New Playbook for Customer Acquisition: How the Transaction Moment Is Driving Membership Growth at SHIFT AI

Search, social, video platforms. Once the major acquisition channels have been worked through, where do you find your next customers? This is a question many marketers now face.

SHIFT AI, the AI learning community with the largest membership in Japan, found its answer in a new advertising touchpoint.

The moment someone buys something on an ecommerce site. Excitement, interest, and attention all peak here — and Rokt Ads has built a network around this "Transaction Moment." Brands across Japan and abroad now run it as a new pillar of their acquisition strategy.

Why is this the moment that reaches customers the established channels never could, and delivers them as genuine, net-new growth? Drawing on SHIFT AI's experience, we walk through how it works and what running it actually looks like — alongside incremental conversion, a term every marketer responsible for acquisition should have on their radar.