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ad:tech tokyo

22nd - 24th, October 2025
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2025.

The archives will be available
from Oct. 29th 10:00 JST -
Nov. 9th 23:59 JST.
Click here for how to watch

Thu, 23rd Oct 2025

13:00-13:40

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/23)
  • One Day PASS (10/24)
  • Visitor PASS

ExhibitionStage #2-2 Exploring Agentic Commerce with Former Kao EC Division Director and Principal Namai — How AI Agents Are Pioneering New Customer Experiences and the Future of Commerce

This session presents the latest innovations from ZEALS, a Japan-based AI agent company making waves in the global market, alongside cutting-edge international developments in AI commerce. Featured speakers include Mr. Namai, former EC Division Director at Kao Corporation who spearheaded their e-commerce strategy for many years, and Daisuke Watanabe, Executive Officer driving AI strategy at ZEALS.
The focus is "Agentic Commerce" — an emerging paradigm where AI agents autonomously engage with customers to redefine the purchasing experience. The session will spotlight voice-enabled AI customer service, a technology still emerging in Japan, with live demonstrations showcasing its transformative potential. Drawing on Mr. Namai's extensive field experience, we'll explore practical applications of this technology in e-commerce.
Discover how the evolution from chat to voice is reshaping customer experiences and transforming the future of e-commerce and retail. This is an essential session for those interested in how AI can deliver authentic, hospitality-driven customer engagement at scale.