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Thu, 23rd Oct 2025
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ExhibitionStage #2-3 YKK’s Journey to a Global Social Media Operation: Goals and Realities
YKK, a truly global company, faced common challenges among local social media teams worldwide: isolated operations, limited resources, and inconsistent brand messaging.
This session will showcase how YKK addressed these issues, sharing practical initiatives and real examples from around the globe.
We will explore the roadmap YKK built to break down global team silos and drive measurable impact, including collaborative content planning, sharing of success stories, and the use of tools to align efforts across regions. These actions not only improved efficiency but also sparked a mindset shift across teams. By moving from intuition to data-driven strategy, YKK significantly boosted content performance and engagement.
Attendees who are seeking to improve global marketing efficiency and strengthen cross-team collaboration will gain insights into YKK’s success factors. Learn how to build strategies rooted in data-driven decision-making and deliver brand communications that truly resonate with audiences worldwide.
