Diamond Sponsor
Thu, 22nd Oct 2026
14:00-14:40
Accessible Pass
- Full Conference PASS
- One Day PASS (10/22)
- One Day PASS (10/23)
- Visitor PASS
ExhibitionStage #2-3 Introducing ChatGPT Ads: A New Way for Customers to Discover Your Brand
“Which product is right for me?” “Which service should I choose?”
As people turn to ChatGPT to explore and compare options, how can brands offer something useful at the moment it matters? Designed for advertisers, marketers, and agencies, this session introduces ChatGPT Ads and the opportunity to help customers discover products and services relevant to what they are exploring. We will cover the ad experience, how conversational context informs relevance, and the principles that keep ads separate from answers and private conversations inaccessible to advertisers. Attendees will leave with a framework for identifying where their offering can help, shaping relevant ad messages, and planning how to evaluate an initial campaign.
