PROGRAM

ExhibitionStage #2-6 Overcoming the Winter Slump: How COOLish Created a New Habit in the Age of Social Media

Marketing in the SNS era cannot succeed without mastering algorithms. This session explains how Coolish, struggling with winter sales declines, captured shifts in consumers' SNS behavior to create new demand. What's noteworthy is that they didn't rely on one-off ideas, but instead systematized their strategy into a reproducible “formation.” We'll share every detail of the algorithm-targeting key that simultaneously redefined the brand for Gen Z and expanded sales. It will surely update your perspective on algorithm targeting.

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  takahiro sasaki

  One Media Inc.

  Executive Officer / Business Producer

  

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  MAKO MONGUCHI

  One Media Inc.

  Studio Department Manager/Producer

  

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  kazuya watanabe

  Lotte Co., Ltd.

  Marketing Headquarters, Coolish Brand Department, Brand Manager