Thu, 22nd Oct 2026
17:00-17:40
Accessible Pass
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ExhibitionStage #2-6 Why Real-World Media Is Growing in the Age of AI
As the way information is delivered and the way companies approach marketing continue to evolve in the age of AI, the DOOH market continues to grow.
As digital technology becomes increasingly sophisticated, the value of real-world touchpoints—place, time, and experience—is becoming more important than ever.
From the perspectives of media owners, advertisers, and advertising agencies, we explore what makes real-world media valuable in the age of AI.

