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ad:tech tokyo

22nd - 24th, October 2025
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2025.

The archives will be available
from Oct. 29th 10:00 JST -
Nov. 9th 23:59 JST.
Click here for how to watch

Fri, 24th Oct 2025

13:00-13:40

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/23)
  • One Day PASS (10/24)
  • Visitor PASS

ExhibitionStage #2-8 AI Agents Transforming Commerce: A Conversation with GIFTFUL Co-Founder Yuta Iitaka

ZEALS, a Japanese customer service AI agent company that continues to challenge the global market, is presenting this session. We welcome Yuta Iitaka, Co-Founder of GIFTFUL, a gifting service, as our guest to discuss the evolution of customer service AI agents and the future of commerce. Alongside Mr. Iitaka, a leading authority on SNS marketing, we will share ZEALS' latest updates and international case studies. We will examine from multiple perspectives how AI agents can autonomously engage with customers, deepening both the purchasing experience and customer relationships. Furthermore, we will touch on the prospects for "voice-based AI customer service," still emerging in the Japanese market, exploring its potential to deliver more realistic and emotionally resonant customer experiences. AI delivers more than just efficiency to businesses—it delivers tangible results like increased sales and enhanced customer lifetime value (LTV). This essential session will outline the next generation of commerce, revealed through the intersection of insights from ZEALS and GIFTFUL.