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ad:tech tokyo

22nd - 24th, October 2025
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2025.

The archives will be available
from Oct. 29th 10:00 JST -
Nov. 9th 23:59 JST.
Click here for how to watch

Fri, 24th Oct 2025

14:00-14:40

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/23)
  • One Day PASS (10/24)
  • Visitor PASS

ExhibitionStage #2-9 Psychographic Strategies for Authentic Customer Connection: From Behavioral Data to Deep Psychographic Insights with GA technologies “RENOSY”

Is your marketing truly moving customers? The behavioral data you optimize for CPA each day shows what customers "did" —but rarely "why". In this session, through the GA technologies “RENOSY” case, we show how to apply psychographics to close this gap, make customer understanding evidence-based, and lift conversions.