PROGRAM

Keynote #2 Marketing Now

Some companies are achieving success by applying marketing concepts such as “Experience” and “Purpose” in their actual business practices.
In this session, we will explore the current state of customer creation with Coca-Cola Japan, a company at the forefront of integration, and FUJIFILM Holdings, which is driving transformation in design and branding across the entire group.

• 

  Shu Imanishi

  The Coca-Cola Company

  IMX(Integrated Marketing Experience) Lead / Japan & S.Korea OU-Marketing

  

• 

  Kazuhisa Horikiri

  FUJIFILM Holdings Corporation

  Corporate Vice President
  Design Strategy Office General Manager
  FUJIFILM Corporation
  Corporate Vice President
  Design Center General Manager

  

• 

  Hirotaka Komiya

  DENTSU INC.

  General Manager
  Future Business Department
  Business Producers Division 7

  

• 

  Noritaka Kobuse

  dentsu Japan

  Growth Officer
  Executive Creative Director
  Future Creative Center

  

• 

  Ousuke Fukada

  DENTSU INC.

  Managing Executive Officer (Marketing)