PROGRAM

Keynote #3 Agentic Commerce is Coming. Are You Ready?

A major shift is underway in commerce and advertising with AI-assisted commerce. As AI becomes deeply embedded across the consumer journey, the way people discover, engage with, and buy products is rapidly evolving. The promise of AI-assisted commerce is clear, but realizing its full potential is still a work in progress.

For marketers, retailers, media owners and publishers, this is both a powerful opportunity and a critical moment to adapt. From today’s innovations like dynamic product recommendations powered by real-time commerce data, to the rise of automated, cross-channel campaign orchestration, the path toward truly agentic commerce is accelerating.

Join this session to explore how AI assistants and agents are already transforming commerce, and what steps you can take now to stay ahead and create more meaningful, high-impact consumer experiences.

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  Diarmuid Gill

  Criteo

  Chief Technology Officer (CTO)