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Keynote #5 How New Value Is Created: Insights from the Marketers of the Year 2026 Winner & Juries
Now in its 9th year, the Marketers of the Year presented by Nikkei xTREND honors individuals who have pioneered new markets or developed innovative business models.
In this session, the 2026 award winners, announced on October 16, will join a panel discussion with the juries. They will explore the key factors behind the award-winning initiatives, including how they identified changes in consumers and the market, translated ideas into concrete initiatives, and brought others together to achieve results.
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Tatsuro Kobayashi
Kao Corporation
Brand Director
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Manaka Suzuki
Kao Corporation
Brand Creative 2 Creative／Creative Director
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Akie Iriyama
Waseda Business School (Graduate School of Business and Finance)
professor
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Daisuke Otobe
Coup Marketing Company Inc.
CEO
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Koji Kage
Office Kage Koji Corporation
Representative
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Tomonobu Tominaga
OFFICE Shimofuri LLC Representative,
Preferred Networks, inc. Executive Advisor
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Michiko Kitahara
MICHI inc.
CEO
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Yuusuke Nakamura
Nikkei Business Publications, Inc.
Editor-in-Chief, NikkeiｘTREND
