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ad:tech tokyo 2025.
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from Oct. 29th 10:00 JST -
Nov. 9th 23:59 JST.
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MC-1 Trust in Advertising and Media: Can It Be Rebuilt?
Fake news, ad fraud, media company scandals. The advertising landscape grows increasingly complex, with risks continuing to escalate. This year, the Ministry of Internal Affairs and Communications published guidance on digital advertising, prompting action across the industry. Drawing from various research reports and quality assurance initiatives, we will reexamine from multiple angles what constitutes “trustworthy advertising” for consumers. Advertisers, agencies, industry associations, technology partners, media, and consumers. This session invites everyone involved in advertising to think together and spark action for the future.
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Moderator
Shinjiro Ninagawa
TV TOKYO Holdings Corporation
Executive Officer
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Akira Nakamura
DoubleVerify Japan K.K.
Marketing Director, Japan and North Asia
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Makoto Koide
Japan Joint Industry Committee For Digiatal Advertising Quality＆Qualify(JICDAQ） Executive Director
Japan Advertisers Association(JAA) Visiting Researcher
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Mitsuru Gosha
KDDI CORPORATION
Media Planning Section / Group Leader
