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from Oct. 29th 10:00 JST -
Nov. 9th 23:59 JST.
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MC-4 Media Planning 2026: Adapting to a Rapidly Evolving Landscape
This session will discuss integrated media planning with an eye toward 2026, targeting marketing practitioners including advertisers, media companies, and agencies. The central theme is how to combine diverse screens—including terrestrial TV, connected TV, and digital video—to bridge the gap from brand building to results. We will share the latest practices incorporating new metrics such as attention rates and cross-media effectiveness measurement, alongside traditional reach and GRP. Participants will gain insights to evolve their own communication strategies.
