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Nov. 9th 23:59 JST.
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MC-5 Sports as Media: Its Value and Potential for Brands
Is sports still the most powerful content? Its live nature, passionate fandom, and local relevance continue to offer unmatched engagement. This session explores the evolving media value of sports, including advertising, sponsorship, and shifting viewing behaviors.
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Moderator
Riku Yamada
AbemaTV, Inc. Head of Business Development Department
CyberAgent, Inc. Managing Executive Officer
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Miho Kinoshita
JTB Corp.
Group Leader, Group Headquarters Branding, Marketing and Communications Team
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Takehito Nohara
Rakuten Vissel KOBE
Department Manager
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kojiro kurotobi
Undo Tsushinsha, Inc.
Founder
