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MC-6 Connecting Directly in BtoBtoC Models
Consumer goods companies often reach customers indirectly through wholesalers and retailers. While D2C initiatives and social media are expanding, they face challenges of scale. In this evolving landscape, how can brands build lasting customer relationships? With digital now serving as the core infrastructure, this session explores what companies and brands can deliver through CRM and experience design, and rethinks how BtoBtoC models can foster deeper consumer connections.
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Moderator
Yuki Ono
LY Corporation
Corporate Officer Senior General Manager Business Design Group Marketing Solution Company
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Naoya Baba
Suntory Spirits Ltd.
Senior General Manager of Strategy Promotion & CRM Dept.
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Tomiko Nakagawa
Kao Corporation
D2C Business Manager
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Taro HAYASHI
Mizkan Holdings Co., Ltd
Communication Division_ Corporate Officer
