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ad:tech tokyo

21st - 23rd, October 2026
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2026.

The archives will be available
from Oct. 28th 10:00 JST -
Nov. 8th 23:59 JST.
Click here to learn how to watch

Fri, 23rd Oct 2026

09:30-09:50

Accessible Pass

  • Full Conference PASS
  • One Day PASS (10/22)
  • One Day PASS (10/23)
  • Visitor PASS

Morning Content #1 Ready for What’s Next: The Human Side of Reinvention

AI is changing how consumers discover brands, how marketers work, and where businesses create value. For the people leading that change, the challenge is also personal: how do you move forward when the expertise and habits that brought you success are being tested?
In this energizing Day 2 opening keynote, Jennifer Willey, Founder and CEO of Wet Cement, explores how to lead through uncertainty and make reinvention an everyday practice. Through a personal story and a practical, easy-to-apply framework she helps marketers connect a changing industry to their own next steps.
Attendees will leave with a clearer focus for their own reinvention, a practical way to bring colleagues into change, and one action to turn inspiration from ad:tech tokyo into progress.

: Sessions conducted in English.