Fri, 24th Oct 2025
09:30-09:50
Accessible Pass
- Full Conference PASS
- One Day PASS (10/23)
- One Day PASS (10/24)
- Visitor PASS
Opening Remarks #2 The New Blueprint for Marketing
As the world grows increasingly unstable and societal challenges become more complex, marketers are called to be builders of trust. No matter how advanced technology becomes, it is ultimately the human perspective and attitude that move hearts. This keynote invites us to reflect on the power of co-creation, the courage to bridge differences, and the social role that brands must fulfill. In times of change, what we need most is resolve, dialogue, and creativity. Together, let’s explore the potential of marketing to connect hope to the future.