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Fri, 23rd Oct 2026
16:45-17:35
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PO-4 How Marketing Organizations Evolve—and What Must Endure in the Age of AI
Advances in generative AI are rapidly driving the automation and sophistication of marketing operations. In this session, aimed at marketing leaders, business unit heads, and DX (Digital Transformation) leaders, we will discuss how AI is actually being utilized from the perspectives of the pharmaceutical industry, B2B companies, and the technology sector. We will also examine topics such as addressing labor shortages, passing on best practices in sales and marketing, and managing brand and product value to clarify the distinction between “areas to be entrusted to AI” and “areas that should be preserved by people.” Participants will take away practical insights on how to maintain and develop their company’s unique identity and competitive advantage in the AI era.
