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PP-4 Making Strategy Stick: Building a Marketing-Driven Organization
In recent years, projects involving marketing—and even day-to-day operations—increasingly demand cross-organizational capabilities and coordination skills. However, merely crossing organizational boundaries often yields limited results, as differing perspectives, agendas, and KPIs across teams frequently prevent desired outcomes. “How can we unleash the ‘creativity’ of teams and individuals across organizational boundaries to enhance business outcomes?” In this session, we will discuss how to drive cross-organizational projects and daily operations, focusing on key themes such as leadership and teaming skills for marketers, and the importance of goal creation. We will offer insights into the “boundary-crossing capabilities and creativity” that are essential for leaders and managers today.
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Moderator
MASAYUKI HORI
SAKUSEN TOKYO,inc
CEO and Representative Director
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Satoshi Nohara
KAO corporation
Hair Care Business／Brand Manager
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Tomoko Uemura
Sapporo Breweries Ltd.
Marketing Division – Wine & Spirits Brand Marketing Department
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Kaori Okamura
NH Foods Ltd.
Marketing&Promotion Office,Marketing Management Department,Processed Foods Business Division
