PROGRAM

RC-4 From Transactions to Relationships: The Future of Commerce

Stores, Apps, Payment, Data, AI—
Advances in retail technology have greatly expanded the ways we can understand consumers and provide better shopping experiences.
But does simply leveraging technology alone create a “good relationship” with consumers?
In this session, drawing on practical examples from Aeon Retail, NTT Docomo, and PARCO, we will explore how customer touchpoints—such as apps and retail media—and customer insights derived from data and AI are transforming the shopping experience.
Furthermore, we will discuss what technology can do to build lasting relationships with consumers beyond mere convenience and efficiency.
We offer an opportunity for professionals involved in creating customer touchpoints—whether in retail, manufacturing, advertising, or technology—to reexamine retail technology not just in terms of “what it can do,” but also from the perspective of “how it can be used to create specific customer experiences.”
This session is designed to provide participants with insights on how to build better relationships with consumers from their respective professional standpoints.

• Moderator

  

  Ryosuke Ota

  DENTSU INC.

  General Manager, Retail Marketing Department

  

• 

  Kaori Tanaka

  AEON Retail Co., Ltd.

  General Manager　Retail Media Promotion Dept.　Sales Planning＆Retail Media Div.

  

• 

  Tomohiro Mashiba

  NTT DOCOMO, INC.

  General Manager, Marketing Innovation Department, Marketing Solutions Headquarters

  

• 

  Ayako Ando

  PARCO CO.,LTD.

  General Manager of Customer Strategy