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in Digital Marketing

Experience ad:tech - the world's largest,
most diverse digital marketing event

September 16-18th, 2014 at Tokyo Int'l ForumExhibition 9.17-18 / Conference 9.16-18

Keynote7/22/2014 時点

Melissa Barnes
  • Melissa Barnes
  • Head of Global Brands
  • Twitter Inc.

As Twitter's influence grows around the world so too does the marketing opportunity for global brands. In her leadership role Melissa is focused on accelerating the success of Twitter's top global partners through her work with C-level executives and their global teams. Her goal: drive measurable business results through more robust activations at the market level, as well as scaled worldwide.
 
Previously Melissa was a senior vice president at Fleishman-Hillard, where she lead the consumer digital team and helped companies such as Johnson & Johnson, Procter & Gamble, BMW, Tommy Hilfiger, Hyatt and others cut their teeth in social business planning. She has deep experience in developing long-term strategy, content and community management models and managing crises within social media.

Brian Wong
  • Brian Wong
  • CEO
  • KIIP

Brian Wong is the co-founder and CEO of Kiip (pronounced "keep"), a category-creating mobile rewards network that delivers rewards for achievements in apps and games. Named one of the world's 50 Most Innovative Companies by Fast Company, Kiip has raised $15.4 million in funding to date from Relay Ventures, Interpublic Group, Hummer Winblad, True Ventures, Digital Garage, American Express Ventures and others.

After skipping four K-12 grades, Brian received his Bachelor of Commerce from the University of British Columbia at age 18, and shortly after became one of the youngest people to ever receive venture capital funding.

He has been recognized with many awards for his accomplishments and leadership, including: Forbes' 30 Under 30 in 2011, 2012 and 2013; Business Insider's Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising and 18 Most Important People in Mobile Advertising; and the Top 20 Under 20 awards for all of Canada.

Session SpeakersUpdated 7/23/2014

  • *
  • :ad:tech appearance count
  • * Alphabetical order

  • Yuji Hayashi
  • NIFTY Corporation
  • CreativePlanner
1
Daily Portal Z webmaster. I've been developing website "Tokyo toilet map" and the "Shinuka to omotta (I thought to die)" from 1996. Then, becomes "Daily Portal Z" web master in 2002, and produced a content of 500 or more up to the present. The theme is comedy any site. It became the topic "When Perry brought a proposal in PowerPoint" and "enter the life insurance pigeons chose" among others. The success that we reflected on Google Street view by wearing a pigeon mask in 2013. It becomes a hot topic in the overseas sites. I gave the false impression abroad and there are pigeons human in Japan. I wrote the books such as "business sho" and "Shinuka to omotta". "Shinuka to omotta" exceed 1,500,000 copies of totals. The favorite food is scallop and sausage.

  • Brandon Hill
  • btrax
  • CEO
1
Founder and CEO of San Francisco based Creative Agency, btrax, Inc. Notable contributions include: - Design Mentor to Startup Weekend - Contributor to TechCrunch Japan - Guest Speaker at UC Berkeley Asia Business Conference - Guest Speaker at Social Media Week Tokyo - Guest Speaker at 500Startups Japan Day Founder and CEO of San Francisco based Creative Agency, btrax, Inc. btrax specializes in helping global brands serve in the US and Asian market by providing branding and marketing services including Strategy & Consulting, Cross-Cultural Branding, and Intergraded Marketing. Some of its major clients are Expedia, SONY, Toys R’ Us, Kikkoman, Bandai, Dentsu, and DAC. Brandon is active in the digital marketing field for over ten years. His notable contributions include: - Guest Speaker at Social Media Week Tokyo (Twice) - Keynote Speaker at SF Japan Night (6 times) - Design Mentor to Startup Weekend - Guest writer to Nikkei - Contributor to TechCrunch Japan - Guest Speaker at UC Berkeley Asia Business Conference - Guest Speaker at 500Startups Japan Day Also, his writing on company blog http://blog.btrax.com receives a great amount of attention both from the US and Asia.

  • Kaname Hoshiba
  • Kentucky Fried Chicken Japan Ltd.
  • General Manager
3
After working for Consumers Business Department in the trading company,was seconded to a subsidiary of major CVS in 2002 and launched its credit/redemptioncard business. In 2009 was seconded to KFC Japan, and since Apr. 2013 has beenin charge of the strategic planning of digital marketing and facilitation/planning ofowned media, social media, etc.

  • Motoko Imada
  • Infobahn Inc.
  • CEO
4
Motoko Imada Founder and Chief Executive Officer at Mediagene, the digital media company Co-Founder and Co-Chief Executive Office at Infobahn, the digital communication agency. Publisher of GIZMODO Japan, Lifehacker Japan, Kotaku Japan, cafeglobe, MYLOHAS, glitty, Tabroid, and roomie 1991-1998 Dohosha Publishing Inc. Involved in licensed magazines and hard-cover book publishing business, also launched the first part-work publication in Japan. In 1994, launched “WIRED Japan,” the localized version of WIRED, and became its business director. 1998-2009 Infobahn, Inc. Co-founded the digital communication agency called “Infobahn” and became the Co-CEO. Infobahn expanded its business opportunities in content marketing solution; such as planning/consulting/producing of owned, earned, and paid media. 2008 - Mediagene, Inc. Based on experiences of media business, Motoko founded the digital media company called “Mediagene” and became CEO. Mediagene runs blog media such as: “GIZMODO Japan,” “lifehacker ” and “kotaku Japan”, and runs female lifestyle media such as “cafeglobe”, “MYLOHAS” and “glitty”. Those are popular and rapidly-growing online publication. Award l Web Grand Prix Japan 2013 Prize for Web Person SPEAKER l Speaker of ad:tech Tokyo 2011 l Speaker of ad:tech Tokyo 2012 l Moderator of ad:tech Tokyo 2013 Won the 3rd prize of most popular session. l Speaker of Publish Asia in Hong Kong 2014

  • Daisuke Inoue
  • Unilever Japan Customer Marketing K.K
  • Manager e-Commerce
2
Daisuke Inoue is a Tokyo based digital marketer. He started his career as a digital marketer at Yahoo! Japan as a producer of Yahoo! Auction that was the largest online auction service in Japan. Then he moved to Air New Zealand as the online manager Japan/Korea to look after its direct sales channel. After achieving unprecedented success in the firm, he has moved to Unilever to look after its e-Commerce business in Japan.

  • Fujiyo Ishiguro
  • Netyear Group Corporation
  • President & CEO
6

Will be speaking at

[C-3]
EC revolution

After working at Brother Industries, Ltd. and Swarovski Japan, Ms. Ishiguro founded a high-tech specialty consulting firm in Silicon Valley and advised clients such as Yahoo!, Netscape, Panasonic, and Sony on US-Japan alliances and technology transfers. She devises comprehensive digital marketing solutions for corporate clients that resolve fundamental business issues. The company was listed on the Mothers section of the Tokyo Stock Exchange in 2008. Number of Employee (Consolidated) is 309 .Consolidated Sales is 5,352 Millions of yen. (Fiscal year ended March 31, 2014) Ms. Ishiguro graduated the School of Economics at Nagoya University and received an MBA from Stanford University. She had been a member of Cabinet Office “The future to choose” Committee.

  • Koji Kage
  • S.T. Co.
2
MBA in Marketing at Drexel University. Worked for 20years at Food Manufacture Company as a marketer. Has been worked for 10years at S.T.CORPORATION, a manufacture of consumer products, as an executive advertisement officer. Won the prize of ACC CM festival Gold.

  • Leo Kato
  • Ureru Net Advertising Inc.
  • President & CEO
4
Leo Koichi Kato is the best known "Digital Direct Marketer" in Japan. With over 15 years of performance marketing experience in global companies like Mitsubishi Corporation, Havas Worldwide Tokyo and ASATSU-DK, Leo has succeeded in implementing direct marketing principles into client's online advertising campaigns. Through his expertise in providing effective business solutions, Every single one of his client's were able to turn their online businesses into lucrative success stories, which earned him the nickname "The Magician". Leo is also known for his experience in speaking at various digital marketing events in Japan, as well as for his best-seller book "Internet Advertising to Sell". He was the first chairman of "Kyushu Internet Advertising Association". Leo was born in Brazil, and raised in the United States, and is now residing in Japan. Winner of the 10th Web Creation Award. Voted as the "No.1 Speaker" of ad:tech tokyo 2012 & ad:tech Kyushu 2013!!!

  • Keisuke Konishi
  • Dentsu Inc.
  • Consulting Director
4
Mr. Konishi has over 15 years of experience in brand and marketing strategy consulting and has lead Branding Services of Dentsu group. His experience across a variety of industries. Over 10 years working with David A Aaker, world-famous Brand Guru and Vice Chairman of Prophet, he helped many global companies develop and execute brand strategy, Mr. Konishi is a frequent speaker on brand and social media strategy related topics, and his latest book ” Creating the Brand Community-let customer connect, speak,co-create" shows the next generation's strategy of "branding", building a community/service platform in the digital age.

  • Atsushi Miyamoto
  • CyberAgent, Inc.
  • director
1

  • Shinjiro Motomatsu
  • ASATSU-DK INC.
  • Chief Producer
1

  • Kyungsoo Oh
  • Creators Match Co.Ltd,.
  • President
1
After the graduation of Digital Hollywood, Oh had worked as a graphic designer for a game production company and a video production company. And then, he had joined SoftBank Human Capital as a salesman. After experiencing a sales manager there, he started a business in 2006. Through the establishment of a web production company, in 2007, he was also established Creators Match Co., Ltd., that predicts the expansion of online advertising and specializes in the production of the banner・LP. He is the president and CEO of Creators Match Co., Ltd.

Since its inception, we have been produced more than 100,000 ad creatives in 7 years. Based on the track record of the nation's largest, Creators Match Co., Ltd. had released advertising production management platform, called "ADFlow" in 2011. Just in two years, AD Flow has succeeded in running platforms which 240 companies have introduced.

  • Naohiko Oikawa
  • Applied Predictive Technologies
  • Senior Vice President (Japan)
3
An executive of start-up firms and a management consultant. As an executive of start-up firms, took leadership in establishing Netyear Group as a Senior Vice President, Dentsu eMarketing One as a Partner, Dentsu Consulting as a Founder, President & CEO, and Applied Predictive Technologies' Japan Operation as a Senior Vice President, Japan. As a management consultant, has 25 years of experience in the field of growth strategy building and marketing management support for blue-chip corporations in various industries. Field: growth strategy, new business development, M&A, global expansion, marketing communications, customer relationship management, ROI optimization Industries: e-Business, telecommunication, high-tech, automobile, beverage, cosmetic, real estate, retail, media, education, tourism, bank, insurance, stockbrokerage pharmaceutical, local government

  • Yasuhiko Sasama
  • SHISEIDO CO.,LTD
  • General Manager,Digital Buisiness Planning Department
2
Yasuhiko Sasama has devoted himself to cosmetic business since 1988 in Shiseido, the leading company of Japanese cosmetic industry. His career started with brand marketing but when the company decided to execute structural business shift, he was picked up to be a staff for total business strategy planning. His team’s strategic proposal included Shiseido’s business domain expansion to web platform business. Then he established the proposed business in action in 2011, as the general manager. The business has been called Beauty and Co., a web platform collaborating with more than forty beauty and health top-runner companies to propose beautiful and healthy lifestyle to Japanese consumers. Following that, he is assigned to General Manager, Digital Business Planning Department in April 2014. As well as Beauty & Co, he helms “watashi+”, total beauty service via the Internet which offers solutions regarding customers’ beauty concern.

  • Koichiro Shima
  • hakuhodo kettle
  • president
1
Koichiro Shima joined Hakuhodo in 1993 as a PR planner. During the rest of the 1990s he was an internet editor for corporate websites. In 2001 he was seconded to The Asahi Shimbun Company and launched the tabloid newspaper Seven. Since 2002, he has been planning and implementing integrated advertising campaigns. He was Editor in Chief of the Hakuhodo publication Kohkoku from 2002-2005. Then in 2006 he established and became CEO of Hakuhodo Kettle, a creative agency that goes beyond traditional advertising and communications. Koichiro is involved in media development .He runs online media and a culture magazine called Kettle. He loves movies directed by Yasujiro Ozu and Woody Allen and is known for his enthusiasm for Bourgogne wine and trivia.

  • Kenji Sudo
  • KAIZEN platform Inc.
  • Co-founder&CEO
1
At Recruit, Sudo started in the New Business Development team to later join the Ad Optimization Division. He later rose to Corporate Officer for Recruit Marketing Partners Inc. He founded KAIZEN Platform in 2013.

  • Masato Taniguchi
  • LINE
  • chief Producer
1
LINE Corporation Advertising Business Department Chief Producer

  • Kei Taoka
  • JIMOS Co., Ltd.
  • President
2
After graduating from The University of Tokyo, Kei Taoka has been involved in the direct marketing industry. He started his career at Recruit Co., Ltd. in 1992. He was planning of direct response media and consulting for database marketing. In The Pokemon Company, he started up and ran the Pokemon official E-Commerce website in the US. During working for IMJ Corporation, after working for McKinsey & Company, Inc. Japan, he organized E−Commerce business unit, where he was involved in both BtoC and BtoB areas. While providing innovative E-Commerce consulting service and web site development to his clients, running BtoC E-Commerce website, mainly dealing in general merchandise, in his own company. Since joining JIMOS as President, Kei turned around current direct marketing cosmetics business with powerful and impactful results. In addition, he is trying to widen its business area. Taking advantage of JIMOS’s BtoC know-how, he currently offers direct marketing consulting, advertising creation, call center outsourcing service, resulting in extending his both BtoC and BtoB knowledge in the direct marketing.

  • Seiichiro Toi
  • NIKKEI INC.
  • DEPUTY GENERAL MANAGER CUSTOMER RELATIONSHIP GROUP
4
Seiichiro Toi has worked extensively in ad sales and new business development for both print and online, since joining Nikkei McGraw-Hill, now Nikkei BP, in 1984. He proposed ”Page Value” as a metric for content providing websites, by combining the common metric, pageview, with the quality of content and the demographics of the audience in 2005. This theory was the start of audience targeting in Japan. He has since moved on to Nikkei Inc. in 2010, where his new role is to further polish his approach to help the sales of Nikkei Online Edition and to explore new business possibilities using quality audience data.

  • Daisuke Tomozawa
  • Yahoo! JAPAN
  • Vice President
4
I am Vice President of Yahoo! Marketing Innovation Office (=YMO). This organization was established in July, 2012. Brand development, web site traffic growth, web site UI and advertising revenue. Developed new marketing(especially advertising department) strategy and operating systems. Generated new development deals for Digital marketing

  • Shogo Yamamoto
  • Omnibus
  • CEO
4
In 2008, founded Omnibus KK: an advertising solutions provider leveraging the world's most advanced technology. Through their ad network and audience targeting operations, Omnibus is pushing the boundaries of openness, modernization and internationalization of the Japanese market.

Conference Program

Wednesday, 17th Sep 2014

TIME

Track A

Track B

Track C

Track D

9:15am
Introduction & Opening Remarks
10:00am
Exhibition Hall Opens
9:30am
l
10:10am

[K-1]
OPENING KEYNOTE PRESENTATION

10:10am
l
10:50am

[K-2]
KEYNOTE PRESENTATION

10:50am
l
11:30am

[K-3]
KEYNOTE PRESENTATION

11:30am
|
12:40pm
Lunch

Tracks

Content Marketing

Ad Technology

Direct Marketing

Work Shop

12:40pm
|
1:30pm

Content Marketing
[A-1]

How to make content leads & sales leads

Ad Technology
[B-1]

The Ad Technology : Latest Trend

Direct Marketing
[C-1]

The Best Practice : A/B Testing

Work Shop
[D-1]

Unconference: Open Application for Everyone

1:40pm
|
2:30pm

Content Marketing
[A-2]

How Native Advertising and Brand Content leverage with Content Marketing

Ad Technology
[B-2]

Demand vs Supply : What Ad-Technology is Booming?

Direct Marketing
[C-2]

The CRM Strategy for Direct Marketing

Work Shop
[D-2]

Unconference: Open Application for Everyone

2:40pm
|
3:30pm

Content Marketing
[A-3]

Turning Customers into fans

Ad Technology
[B-3]

Ad Velification of Audience Data

Direct Marketing
[C-3]

EC revolution

Work Shop
[D-3]

Unconference: Open Application for Everyone

3:30pm
l
4:00pm
Coffee Break

Tracks

New Media age

Display

Business Management

Work Shop

4:00pm
|
4:50pm

New Media age
[A-4]

News App

Display
[B-4]

Video ad's Growth Curve what key challenges remain and how to benefit.

Business Management
[C-4]

Here is the Future of Markteing Organization

Work Shop
[D-4]

Unconference: Open Application for Everyone

5:00pm
|
5:50pm

New Media age
[A-5]

The Issue with the Monetization of Second Screen, SNS, and Video.

Display
[B-5]

PC display ad vs. Smart Phone display ad

Business Management
[C-5]

Human Resource Practices

Work Shop
[D-5]

Unconference: Open Application for Everyone

6:00pm
|
6:50pm

New Media age
[A-6]

The Social Game : Change of the Rule

Display
[B-6]

Ad Champaign Optimization in Multi Screen Age

Business Management
[C-6]

Globalization

Work Shop
[D-6]

Unconference: Open Application for Everyone

7:00pm
Exhibition Close
7:00pm
Networking Party

Thursday, 18th Sep 2014

TIME

Track A

Track B

Track C

Track D

9:45am
Introduction & Opening Remarks
10:00am
Exhibition Hall Opens
10:00am
l
10:40am

[K-4]
KEYNOTE PRESENTATION

10:40am
l
11:20am

[K-5]
KEYNOTE PRESENTATION

11:20am
l
12:00pm

[K-6]
KEYNOTE PRESENTATION

12:00pm
l
1:20pm
Lunch

Tracks

Social Media

Performance

Creative

ad:tech Interactive (Unconference)

1:20pm
|
2:10pm

Brand
[A-7]

Consumer Engagement : Think like a person, not a company

Data
[B-7]

Leveraging Data and Insights

Creative
[C-7]

Explore the Digital art storytelling

Work Shop
[D-7]

Unconference: Open Application for Everyone

2:20pm
|
3:10pm

Brand
[A-8]

Smartphone Brnading

Data
[B-8]

How to generate more revenue by using data

Creative
[C-8]

Data, Insight, Strategy and Creativity

Work Shop
[D-8]

Unconference: Open Application for Everyone

3:20pm
|
4:10pm

Brand
[A-9]

The Latest Social Media Usage

Data
[B-9]

DMP, Now & Then

Creative
[C-9]

Creativity in Multi screens world

Work Shop
[D-9]

Unconference: Open Application for Everyone

4:10pm
l
5:00pm
Coffee Break and Exhibition Visit
5:30pm
Conference Exhibition Close

ExhibitorsUpdated 7/24/2014

* Alphabetical order

8crops.inc

AQUENT LLC

Advertising.com japan KK

Akinasista Corporation.

Allied Architects, Inc.

App Vador Inc.

AppLift

Betrend Corporation

Blogwatcher Inc.

CRITEO K.K

Cyber Area Research,Inc

DM SOLUTIONS Co.,Ltd.

EVERRISE CO.,LTD

Experian Japan Co.,Ltd.

Eyez Inc.

Fourdigit

GLIDER associates,INC,

GeeeN, Inc

Getty Images Japan

Google Japan Inc.

HALO,lNC.

InMobi japan K.K.

Innova,Inc

KPI Solutions Co.,Ltd

LOCKON CO.,LTD

Lionbridge Japan K.K

MediaMath

MicroAd,Inc.

Ooyala International Inc.

ReachLocal Japan Services G.K

SEPTENI CO.,LTD

Terajima Joho Kikaku Co., Ltd.

TrafficJ Junky

Tribal Media House Inc.

UreruNet Advertising Inc

User Local ,Inc.

Video Research Ltd.

facebook Japan Inc.

feedforce Inc.

i-mobile Co.,Ltd

popin Inc

Goverment of Canada

SEPTET INC.

E-guardian inc.

INFOBAHN Inc.

LOCUS Inc.

MACROMILL,INC.

PR TIMES, inc

Advisory Board

* Alphabetical order

Kazuyuki Furuya

  • Kazuyuki Furuya
  • (株)adingo
  • 代表取締役社長

Noriaki Kamei

  • Noriaki Kamei
  • (株)アサツー ディ・ケイ
  • 執行役員 デジタル&データインサイトセンター

Shinya Inoue

  • Shinya Inoue
  • アドビ システムズ(株)
  • デジタルマーケティングスペシャリスト

Shinji Tsukamoto

  • Shinji Tsukamoto
  • アマゾンジャパン(株)
  • アマゾンメディアグループ
    事業本部ディレクター兼
    ジェネラル・マネージャ

Yasuo Okamoto

  • Yasuo Okamoto
  • (株)サイバーエージェント
  • 常務取締役

Takayuki Hoshuyama

  • Takayuki Hoshuyama
  • (株)D2C
  • 代表取締役社長

Takehiko Chino

  • Takehiko Chino
  • (株)電通
  • BI推進室長

Hidetoshi Tokumaru

  • Hidetoshi Tokumaru
  • (株)電通レイザーフィッシュ
  • 代表取締役社長

Akihiko Tokuhisa

  • Akihiko Tokuhisa
  • (株)プラットフォーム・ワン
  • 代表取締役社長CEO
  • デジタル・アドバタイジング・コンソーシアム(株)
  • 取締役CTO
Exhibit or Sponsor

60% of all attendees come to buy new solutions and find partnerships. Gather hundreds if not thousands of new leads by reserving your booth today.Amplify your brand awareness and sell to the ad:tech audience with event sponsorship. Our sponsor menu directly supports your sales.

Exhibition Booths Almost Gone!

September 16-18th, 2014 at Tokyo Int'l Forum  (Exhibition 9.17-18 / Conference 9.16-18)

Announcements

7/22
ad:tech tokyo 2014 Keynote Speaker Announcement Melisssa Barnes, Twitter (@melissabarnes) Head of Global Brands pdf