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in Digital Marketing

Experience ad:tech - the world's largest,
most diverse digital marketing event

September 16-18th, 2014 at Tokyo Int'l ForumExhibition 9.17-18 / Conference 9.16-18

KeynoteUpdated 7/25/2014

Ajaz Ahmed
  • Ajaz Ahmed
  • CEO&Founder
  • AKQA

Ajaz founded AKQA when he was 21 years old to help organisations create the future. Today, AKQA employs 1,600 people is the world's most awarded digital agency. Clients include Nike, Google, Audi and Red Bull. A recognised pioneer and innovator, Ajaz co-authored Velocity, the No. 1 best-selling book alongside Nike's head of digital sport Stefan Olander. Velocity has been translated into five languages and features an introduction by Sir Richard Branson. All Ajaz's proceeds from Velocity are donated to youth homeless, education, global healthcare and environment causes.

Brian O'Kelly
  • Brian O'Kelly
  • CEO&CO-FOUNDER
  • AppNexus

As CEO of AppNexus, the world leader in real-time advertising technology, Brian and his team are building the company to be the lynchpin of the display advertising industry, offering a highly scalable ad technology platform upon which other companies build their advertising businesses.
Widely considered a visionary in online advertising, Brian O'Kelley created the first successful ad exchange as CTO of Right Media before co-founding AppNexus.

Melissa Barnes
  • Melissa Barnes
  • Head of Global Brands
  • Twitter Inc.

As Twitter's influence grows around the world so too does the marketing opportunity for global brands. In her leadership role Melissa is focused on accelerating the success of Twitter's top global partners through her work with C-level executives and their global teams. Her goal: drive measurable business results through more robust activations at the market level, as well as scaled worldwide.
 
Previously Melissa was a senior vice president at Fleishman-Hillard, where she lead the consumer digital team and helped companies such as Johnson & Johnson, Procter & Gamble, BMW, Tommy Hilfiger, Hyatt and others cut their teeth in social business planning. She has deep experience in developing long-term strategy, content and community management models and managing crises within social media.

Brian Wong
  • Brian Wong
  • CEO
  • KIIP

Brian Wong is the co-founder and CEO of Kiip (pronounced "keep"), a category-creating mobile rewards network that delivers rewards for achievements in apps and games. Named one of the world's 50 Most Innovative Companies by Fast Company, Kiip has raised $15.4 million in funding to date from Relay Ventures, Interpublic Group, Hummer Winblad, True Ventures, Digital Garage, American Express Ventures and others.

After skipping four K-12 grades, Brian received his Bachelor of Commerce from the University of British Columbia at age 18, and shortly after became one of the youngest people to ever receive venture capital funding.

He has been recognized with many awards for his accomplishments and leadership, including: Forbes' 30 Under 30 in 2011, 2012 and 2013; Business Insider's Top 25 Under 25 in Silicon Valley, 30 Under 30 in Advertising and 18 Most Important People in Mobile Advertising; and the Top 20 Under 20 awards for all of Canada.

Session SpeakersUpdated 7/25/2014

  • *
  • :ad:tech appearance count
  • * Alphabetical order

  • Ajisawa Masahiro
  • Twitter Japan
  • Director
4
Masahiro Ajisawa is Sales Director, Twitter Japan, from April 2012. Masahiro is responsible for sales and sales marketing at Twitter Japan. Prior to joining Twitter, Masahiro was Country Sales Director, Advertising & Online Division, Microsoft Japan. He oversaw PC and Mobile display advertising business for Microsoft Japan including Microsoft owned and operated media such as MSN, Windows Live, Xbox Live and Skype as well as ad network, Microsoft Media Network. He joined Microsoft Japan as Director, Ad Network business division, in 2008. Before joining Microsoft, Ajisawa spent 8 years at Ogilvy & Mather Japan. He was most recently Business Director and Group Account Director. Ajisawa oversaw Brand Strategy Development and Integrated Marketing Communication management on Japanese and International blue chip clients. Ajisawa holds an M.B.A from University of Western Australia.

  • Egawa Ryoichi
  • Cxense Co., LTD.
  • President
1
As Senior Vice President, Ryoichi Egawa leads Cxense Japan. He is charged with building the company into the leading provider of online cloud-based monetization services in the market. Before joining Cxense, Egawa had more than 10 years of experience in leadership roles in the software industry. Most recently, Egawa was Director of Sales at FAST and, subsequently, in the Digital Marketing Platform Group at Microsoft. Before this he served as Sales Director in Autonomy and Field Alliance Manager in IBM Japan. Egawa also has experience in IT consulting in Oracle.

  • Yuji Hayashi
  • NIFTY Corporation
  • CreativePlanner
1
Daily Portal Z webmaster. I've been developing website "Tokyo toilet map" and the "Shinuka to omotta (I thought to die)" from 1996. Then, becomes "Daily Portal Z" web master in 2002, and produced a content of 500 or more up to the present. The theme is comedy any site. It became the topic "When Perry brought a proposal in PowerPoint" and "enter the life insurance pigeons chose" among others. The success that we reflected on Google Street view by wearing a pigeon mask in 2013. It becomes a hot topic in the overseas sites. I gave the false impression abroad and there are pigeons human in Japan. I wrote the books such as "business sho" and "Shinuka to omotta". "Shinuka to omotta" exceed 1,500,000 copies of totals. The favorite food is scallop and sausage.

  • Brandon Hill
  • btrax
  • CEO
1
Founder and CEO of San Francisco based Creative Agency, btrax, Inc. Notable contributions include: - Design Mentor to Startup Weekend - Contributor to TechCrunch Japan - Guest Speaker at UC Berkeley Asia Business Conference - Guest Speaker at Social Media Week Tokyo - Guest Speaker at 500Startups Japan Day Founder and CEO of San Francisco based Creative Agency, btrax, Inc. btrax specializes in helping global brands serve in the US and Asian market by providing branding and marketing services including Strategy & Consulting, Cross-Cultural Branding, and Intergraded Marketing. Some of its major clients are Expedia, SONY, Toys R’ Us, Kikkoman, Bandai, Dentsu, and DAC. Brandon is active in the digital marketing field for over ten years. His notable contributions include: - Guest Speaker at Social Media Week Tokyo (Twice) - Keynote Speaker at SF Japan Night (6 times) - Design Mentor to Startup Weekend - Guest writer to Nikkei - Contributor to TechCrunch Japan - Guest Speaker at UC Berkeley Asia Business Conference - Guest Speaker at 500Startups Japan Day Also, his writing on company blog http://blog.btrax.com receives a great amount of attention both from the US and Asia.

  • Mitsuru Homma
  • Kao Corporation
  • Director, Digital Trade
5
I joined the Kao Corporation in 1992, where I worked in the company’s laboratory until 1996. In my position at the lab, I was engaged in numerical simulation on a Unix machine and a Cray supercomputer. In addition, during the course of my service as a machine administrator, I encountered a field of Web servers and become a pioneer who set up the first Web server in the Kao Corporation. I left the laboratory in 1997 in order to get more involved in Web businesses, and in 1999, I established a division of Kao dedicated to Web businesses. Currently I serve as a leader of a Web communication technical group, in charge of Kao’s production site. I am also responsible for the planning and proposal of new Web communications programs, as well as deployment of these to overseas locations. I graduated of Hokkaido University (Master of Mathematics) and am a member of the Mathematical Society of Japan. The Chair Man of Japan Web Advertising Bureau. Guest Professor of Graduate School of Mathematical Science, The University Of Tokyo

  • Honda Yuzuru
  • FreakOut Inc.
  • Founder and CEO
4
Yuzuru Honda, a serial entrepreneur experienced both M&A and IPO in ad technology business, has always played the leading role in burgeoning RTB market from the dawn of ad technology business. His first contents matching ads company “Brainer” was established in Sep. 2005 and sold to Yahoo!Japan in Apr. 2008 in accordance with setting up project on interest matching ads, which is predecessor of YDN (Yahoo Display Network). His second ad technology company “FreakOut” was established in Oct. 2010, and impacted Japanese digital advertise market introducing first-ever DSP system corresponding Real-Time Bidding(RTB) in Japan. FreakOut has been eyeing and challenging the global advertising market from the early stage, and after only 3 years and half, it became the first specializing in ad technology company got listed on the Mothers market of the Tokyo Stock Exchange in Jun. 2014.

  • Kaname Hoshiba
  • Kentucky Fried Chicken Japan Ltd.
  • General Manager
3
After working for Consumers Business Department in the trading company,was seconded to a subsidiary of major CVS in 2002 and launched its credit/redemptioncard business. In 2009 was seconded to KFC Japan, and since Apr. 2013 has beenin charge of the strategic planning of digital marketing and facilitation/planning ofowned media, social media, etc.

  • Yoshihide Ikeda
  • Video Research Ltd.
  • GeneralManager
1

Will be speaking at

[B-9]
DMP, Now & Then

I am a General Manager of Interactive Business Strategy Building Department in Video Research Ltd.My mission is to give the value of the online advertisement especially branding ad. Does everybody not feel the question in the current online advertising market? Does the person who is in this market not feel the need to redefine the cognitive effect ? I hit this working, thought on advertiser, advertising agency, media company and want to originally perform a hot discussion about the Blanding effect of the reservation type advertisement that there should be.

  • Motoko Imada
  • Infobahn Inc.
  • CEO
4
Motoko Imada Founder and Chief Executive Officer at Mediagene, the digital media company Co-Founder and Co-Chief Executive Office at Infobahn, the digital communication agency. Publisher of GIZMODO Japan, Lifehacker Japan, Kotaku Japan, cafeglobe, MYLOHAS, glitty, Tabroid, and roomie 1991-1998 Dohosha Publishing Inc. Involved in licensed magazines and hard-cover book publishing business, also launched the first part-work publication in Japan. In 1994, launched “WIRED Japan,” the localized version of WIRED, and became its business director. 1998-2009 Infobahn, Inc. Co-founded the digital communication agency called “Infobahn” and became the Co-CEO. Infobahn expanded its business opportunities in content marketing solution; such as planning/consulting/producing of owned, earned, and paid media. 2008 - Mediagene, Inc. Based on experiences of media business, Motoko founded the digital media company called “Mediagene” and became CEO. Mediagene runs blog media such as: “GIZMODO Japan,” “lifehacker ” and “kotaku Japan”, and runs female lifestyle media such as “cafeglobe”, “MYLOHAS” and “glitty”. Those are popular and rapidly-growing online publication. Award l Web Grand Prix Japan 2013 Prize for Web Person SPEAKER l Speaker of ad:tech Tokyo 2011 l Speaker of ad:tech Tokyo 2012 l Moderator of ad:tech Tokyo 2013 Won the 3rd prize of most popular session. l Speaker of Publish Asia in Hong Kong 2014

  • Daisuke Inoue
  • Unilever Japan Customer Marketing K.K
  • Manager e-Commerce
2
Daisuke Inoue is a Tokyo based digital marketer. He started his career as a digital marketer at Yahoo! Japan as a producer of Yahoo! Auction that was the largest online auction service in Japan. Then he moved to Air New Zealand as the online manager Japan/Korea to look after its direct sales channel. After achieving unprecedented success in the firm, he has moved to Unilever to look after its e-Commerce business in Japan.

  • Fujiyo Ishiguro
  • Netyear Group Corporation
  • President & CEO
6

Will be speaking at

[C-3]
EC revolution

After working at Brother Industries, Ltd. and Swarovski Japan, Ms. Ishiguro founded a high-tech specialty consulting firm in Silicon Valley and advised clients such as Yahoo!, Netscape, Panasonic, and Sony on US-Japan alliances and technology transfers. She devises comprehensive digital marketing solutions for corporate clients that resolve fundamental business issues. The company was listed on the Mothers section of the Tokyo Stock Exchange in 2008. Number of Employee (Consolidated) is 309 .Consolidated Sales is 5,352 Millions of yen. (Fiscal year ended March 31, 2014) Ms. Ishiguro graduated the School of Economics at Nagoya University and received an MBA from Stanford University. She had been a member of Cabinet Office “The future to choose” Committee.

  • Katsura Ito
  • Microsoft Japan Co.,Ltd.
  • GM Developer Experience and Evangelism
4

Will be speaking at

[C-6]
Globalization

20 years plus experience of Marketing in IT Industry across BtoB, BtoC and Developer. Trying to figure out how Japanese company/organization can leverage its uniqueness among global economy. Worked for IBM Japan, Adobe Systems and now for Microsoft Japan, mostly dealing software business, with the core of engineering and marketing. In current role, leading Microsoft’s developer evangelism activities.

  • Koji Kage
  • S.T. Co.
2
MBA in Marketing at Drexel University. Worked for 20years at Food Manufacture Company as a marketer. Has been worked for 10years at S.T.CORPORATION, a manufacture of consumer products, as an executive advertisement officer. Won the prize of ACC CM festival Gold.

  • Kamiya Yuki
  • Skylark Co., Ltd.
  • Director, Marketing
1
As Skylark's director of marketing, Yuki Kamiya leads the improvements of marketing activities including menu development and promotion. He is also in charge of mobile marketing to enhance marketing capabilities in digital area. Prior joining Skylark, Kamiya led the strategy and analytics group at GREE, which is one of the largest mobile gaming company worldwide. Since joining the company in 2010, he has made critical contributions to many of GREE’s key strategy development including smartphone strategy and resulted in 100% sales growth in six months. He started his career as a management consultant at BCG and assisted fortune 500 companies particularly in FMCG and mobile area.

  • Leo Kato
  • Ureru Net Advertising Inc.
  • President & CEO
4
Leo Koichi Kato is the best known "Digital Direct Marketer" in Japan. With over 15 years of performance marketing experience in global companies like Mitsubishi Corporation, Havas Worldwide Tokyo and ASATSU-DK, Leo has succeeded in implementing direct marketing principles into client's online advertising campaigns. Through his expertise in providing effective business solutions, Every single one of his client's were able to turn their online businesses into lucrative success stories, which earned him the nickname "The Magician". Leo is also known for his experience in speaking at various digital marketing events in Japan, as well as for his best-seller book "Internet Advertising to Sell". He was the first chairman of "Kyushu Internet Advertising Association". Leo was born in Brazil, and raised in the United States, and is now residing in Japan. Winner of the 10th Web Creation Award. Voted as the "No.1 Speaker" of ad:tech tokyo 2012 & ad:tech Kyushu 2013!!!

  • Kawakami Shinichiro
  • Graduate School of Management, GLOBIS University
  • Associate Professor of Marketing and Entrepreneurship
2
Shinichiro Kawakami is Associate Professor at the Graduate School of Management, Globis University. He received a BA from Economics Dept. of Waseda University in Tokyo, Japan, and successfully completed IFDP in IESE Business School, Navarra University in Barcelona, Spain. He started his career as a staff editor of 'Nikkei Business' magazine, the most popular business weekly in Japan. He was also involved the successful launch of 'Nikkei Business Express', the first membership online magazine in Japan. After joining Globis as a faculty of Marketing, he has not only written many business cases in marketing and entrepreneurship, but also teaches consumer behavior, branding, and internet business strategy for both Globis University and corporate training programs in Japanese companies. He is recognized as one of the best writer of cases in terms of both case numbers and quality.

  • Kimura Shinji
  • Gunosy Inc.
  • Co-CEO
1

Will be speaking at

[A-4]
News App

Shinji is an experienced entrepreneur. He was the founder and CEO of Atlantis, one of Japan's biggest mobile advertising networks, which was acquired by GREE Inc. in 2011. Before that, Shinji was a board member of Sirius Technology Inc. He started his career as a consultant at Incubator Inc. He graduated from The University of Tokyo with a major in physics.

  • Keisuke Konishi
  • Dentsu Inc.
  • Consulting Director
4
Mr. Konishi has over 15 years of experience in brand and marketing strategy consulting and has lead Branding Services of Dentsu group. His experience across a variety of industries. Over 10 years working with David A Aaker, world-famous Brand Guru and Vice Chairman of Prophet, he helped many global companies develop and execute brand strategy, Mr. Konishi is a frequent speaker on brand and social media strategy related topics, and his latest book ” Creating the Brand Community-let customer connect, speak,co-create" shows the next generation's strategy of "branding", building a community/service platform in the digital age.

  • Shunsuke Konno
  • IREP Co., Ltd.
  • President/CEO
2
Shunsuke is the first and only thought leader in the Japanese SEM world and leads IREP, the No.1 Performance-based Digital Agency in Japan.

  • Kubota Tomohiko
  • AMPLIA Corporation
  • Founder & CEO
2

Will be speaking at

[C-6]
Globalization

Tomohiko Kubota is a Marketing Officer of GCA Savvian Corporation. Has been responsible for M&A advisory services with special expertise in the digital media space, both in Japan and in the U.S. Recent milestone transactions in digital media include: Nippon TV's acquisitoin of Hulu's Japan business, Hakuhodo's strategic capital and business alliance with overseas enterprise, NTT DOCOMO's acquisition of MAGASEEK, Gree's cash acquisition of Funzio; DeNA's stock acquisition of ngmoco; sale of Innovation Interactive to Dentsu; Dentsu's buyout of joint ventures in India; sale of Six Apart - the Japanese arm of SAY Media - to Infocom Corporation. Advises both established media and digital technology companies especially in the US and Japan. He is a recognized expert in the internet and digital media sectors and is a popular speaker at industry conferences. Prior to GCA Savvian; Tomo was in new business development and corporate strategy at Sony Corporation; and the M&A group at UBS.

  • Yosuke Maekawa
  • PubMatic KK
  • Country Manager
1
Yosuke Maekawa brings to PubMatic over ten years experience in the digital advertising industry in Japan. Prior to joining PubMatic, Yosuke led comScore Japan KK where he spent four years expanding its operations and increasing the brand awareness and customer portfolio. He joined comScore from Yahoo! Inc., from Overture Japan KK (later acquired by Yahoo! Japan) in 2005 and later transitioned to Yahoo! Inc.,’s APAC operation in 2007. During his time at Yahoo! Inc., Yosuke increased efficiencies and operations through working with major global ad agencies and brands.

  • Soichiro Minami
  • Bizreach, Inc.
  • Founder & CEO
1
Swimmy founded BizReach in 2009, a premier online professional networking service connecting career-driven Japanese professionals and talent seeking employers. LUXA, a discovery e-commerce site empowering consumers in finding unique curated products, and RegionUP, an APAC version of BizReach based out of Singapore was subsequently launched inside of BizReach in 2010 and 2012 respectively. The group now combines to employ over 300 staff representing 7 different nationalities. Previously, Swimmy was a founding member of the Rakuten Eagles, a Japanese professional baseball team, as well as being an investment banker at Morgan Stanley. He is a graduate of Tufts University. He was selected as a Young Global Leader by the World Economic Forum in 2014.

  • Atsushi Miyamoto
  • CyberAgent, Inc.
  • director
1

Will be speaking at

[B-5]
display ad optimization

  • Shinjiro Motomatsu
  • ASATSU-DK INC.
  • Chief Producer
1

Will be speaking at

[B-5]
display ad optimization

  • Nakamura Masahide
  • Allied Architects, Inc.
  • President and CEO
4
He founded Allied Architects Inc. in 2005. In November 2013, the company was listed on Tokyo Stock Exchange's Mothers market as a social marketing company specializing in supporting companies with marketing using social media. The company provides blog marketing services on a fan-based community named “Monipla” which has been implemented by over 3,000 companies. They have also been providing “Monipla” in Taiwan from 2012, and in Vietnam from early 2014. He started his career in 1997 with Sumitomo Corporation in the retail section and became a main force of creating collaborative venture business with an Italian coffee chain company, and has an experience in developing an alliance with foreign businesses. In 2000, he joined Golf Digest Online Inc. as one of the startup members and managed e-commerce section. He became the corporate officer of e-commerce, marketing and system section, when the company was listed on Tokyo Stock Exchange Mothers in 2004. Graduated Keio University, department of science and engineering in 1997.

  • Nakane Shikou
  • Kanebo Cosmetics Inc.
  • Assistant Manager
1
Planned and developed marketing support related systems using database and data warehouse (decision making support) systems. Planned and developed marketing support related systems using database and data warehouse (decision making support) systems. Work with the Data Systems, Creative/Content and Marketing departments to ensure timely site development.

  • Kyungsoo Oh
  • Creators Match Co.Ltd,.
  • President
1

Will be speaking at

[B-5]
display ad optimization

After the graduation of Digital Hollywood, Oh had worked as a graphic designer for a game production company and a video production company. And then, he had joined SoftBank Human Capital as a salesman. After experiencing a sales manager there, he started a business in 2006. Through the establishment of a web production company, in 2007, he was also established Creators Match Co., Ltd., that predicts the expansion of online advertising and specializes in the production of the banner・LP. He is the president and CEO of Creators Match Co., Ltd.

Since its inception, we have been produced more than 100,000 ad creatives in 7 years. Based on the track record of the nation's largest, Creators Match Co., Ltd. had released advertising production management platform, called "ADFlow" in 2011. Just in two years, AD Flow has succeeded in running platforms which 240 companies have introduced.

  • Naohiko Oikawa
  • Applied Predictive Technologies
  • Senior Vice President (Japan)
3
An executive of start-up firms and a management consultant. As an executive of start-up firms, took leadership in establishing Netyear Group as a Senior Vice President, Dentsu eMarketing One as a Partner, Dentsu Consulting as a Founder, President & CEO, and Applied Predictive Technologies' Japan Operation as a Senior Vice President, Japan. As a management consultant, has 25 years of experience in the field of growth strategy building and marketing management support for blue-chip corporations in various industries. Field: growth strategy, new business development, M&A, global expansion, marketing communications, customer relationship management, ROI optimization Industries: e-Business, telecommunication, high-tech, automobile, beverage, cosmetic, real estate, retail, media, education, tourism, bank, insurance, stockbrokerage pharmaceutical, local government

  • Okimoto Yuichiro
  • COOKPAD Inc
  • Retail Department-Executive Manager
2
Mr. Okimoto joined Cookpad Corporation in 2012, after working for Recruit for over 10 years. He is currently in charge of the Retail Department and his main project encompasses the development and launch of the O2O Daily Consumer Goods Service. From 2001 to 2012, he worked as a Creative Director and he also spent time in both New Business Development and Web Service Development at Recruit and its subsidiaries.

  • Takashi Okutani
  • Ryohin Keikaku Co., LTD.
  • General Manager, WEB Business Division
1
1997 Enter Ryohin Keikaku Co., Ltd. 1997-2000 working at MUJI store in Tokyo Japan 2000-2002 be seconded to trading company called Sanyei Detschland GmbH(cooperated trading company), mainly taking care of MUJI furniture product development in Europe 2003-2007 working at household division & joined to establish MUJI in-house design office, mainly taking care of the project called World MUJI, which making

  • Sakai Yasufumi
  • Suntory Holdings Limited
  • General Manager, Digital Communication Department
4
1991: Joined Suntory Ltd. to work in systems development in the Information System Department. From 1997, started web work. Is currently in charge of the Suntory website in the Digital Communications Department the Suntory Holdings Public Relations Department. Has worked in companywide Internet infrastructure maintenance, mail magazine publication, mobile site operation, and recently work involving social media such as blogs, Twitter, mixi apps, and Facebook.

  • Yasuhiko Sasama
  • SHISEIDO CO.,LTD
  • General Manager,Digital Buisiness Planning Department
2
Yasuhiko Sasama has devoted himself to cosmetic business since 1988 in Shiseido, the leading company of Japanese cosmetic industry. His career started with brand marketing but when the company decided to execute structural business shift, he was picked up to be a staff for total business strategy planning. His team’s strategic proposal included Shiseido’s business domain expansion to web platform business. Then he established the proposed business in action in 2011, as the general manager. The business has been called Beauty and Co., a web platform collaborating with more than forty beauty and health top-runner companies to propose beautiful and healthy lifestyle to Japanese consumers. Following that, he is assigned to General Manager, Digital Business Planning Department in April 2014. As well as Beauty & Co, he helms “watashi+”, total beauty service via the Internet which offers solutions regarding customers’ beauty concern.

  • Serizawa Tatsuki
  • Mediagene.inc
  • Senior Manager
1
After graduation from a music school, he chose the web industry with his new position as a manager of E-commerce website for E-book. In 2007, Tatsuki joined the new company INFOBAHN which is a group company of his current one - Mediagene as a manager of the web media called MYLOHAS. Since then, he has produced new medias such as TABROID and roomie. Currently he is a member of Strategic Business Unit as a senior manager to develop new business of company's 8 medias.

  • Koichiro Shima
  • hakuhodo kettle
  • president
1
Koichiro Shima joined Hakuhodo in 1993 as a PR planner. During the rest of the 1990s he was an internet editor for corporate websites. In 2001 he was seconded to The Asahi Shimbun Company and launched the tabloid newspaper Seven. Since 2002, he has been planning and implementing integrated advertising campaigns. He was Editor in Chief of the Hakuhodo publication Kohkoku from 2002-2005. Then in 2006 he established and became CEO of Hakuhodo Kettle, a creative agency that goes beyond traditional advertising and communications. Koichiro is involved in media development .He runs online media and a culture magazine called Kettle. He loves movies directed by Yasujiro Ozu and Woody Allen and is known for his enthusiasm for Bourgogne wine and trivia.

  • Tetsuhito Soyama
  • CyberAgent, Inc.
  • Board Director, Human Resources Officer
1
Born in Yokohama City, Kanagawa Prefecture in 1974. Graduated from Sophia University with a degree in English Literature. Joined Isetan in 1998, and was assigned to menswear, also participating in the launch of the e-commerce website. Joined Cyber Agent in 1999, which then had 20 employees. Entered the company as the Internet advertising sales agent, later becoming director of the Sales Department. Became head of Human Resources HQ with the establishment of Human Resources HQ in 2005, and joined the board of directors in 2008. Publications include "Creative Human Resources" and "The Ultimate Followership"

  • Shin Suda
  • Facebook
  • Marketing Director
2

Will be speaking at

[A-8]
Smartphone Brnading

Born in Osaka Japan in 1967. Graduated from Waseda University majoring political science in 1992. Worked at Hakuhodo from 1992 to 1999 as an agency creative. Won many prestigious ad awads such as ACC Award, Nikkei Ad Award, and Most Beneficial Ads for the Consumer Award. In 1998, represented Japan as the copywriter for team Japan at the Cannes Young Creative Competition. Worked for Yahoo! Japan from 2000 to 2001. Acted as the original Y! Chat MC and hosted many live chat events like “The internet town hall meeting with Yukio Hatoyama”. Worked for CyberAgent from 2002 to 2012. Completely redesigned its corporate image and brand to now famous Ameba. The CyberAgent/Ameba won the Good Design Award in 2008. Wrote weekly column on Nikkei Business Online. Joined Facebook in April 2014. Have written books such as “Let’s talk next generation ad” “The next generation ad technology” and “The tiime for blog”.

  • Kenji Sudo
  • KAIZEN platform Inc.
  • Co-founder&CEO
1

Will be speaking at

[B-5]
display ad optimization

At Recruit, Sudo started in the New Business Development team to later join the Ad Optimization Division. He later rose to Corporate Officer for Recruit Marketing Partners Inc. He founded KAIZEN Platform in 2013.

  • Sugiura Tomohiko
  • NEXTAGE Dentsu Inc.
  • Representative Director, COO
3
Tomohiko Sugiura is a president and COO of NEXTAGE Dentsu, performance marketing agency owned by Dentsu Aegis group. Sugiura graduated from the department of economy, Keio University. Studied as a Visiting Scholar at the Columbia Institute for Tele-Information (CITI) ,Columbia Business School in 2009. Began his career at Dentsu from 1998, and since then he has been contributing to digital marketing field for almost 16 years. At the early times of the employment, web consulting and online advertising were his field of work. Now he mainly specialized in offering direct marketing solution in finance, insurance, e-commerce business verticals. He also has an expertise in planning e-marketing strategy and PDCA management for IT and automotive companies. Sugiura has been leading the development of unique digital marketing tools such as cross media optimization and attribution analysis. Books: “New Era of Advertising” (Co-authors/ Dentsu 2009) “Direct Marketing driven by leaders” (Co-authors/ Asahi Shimbun Publications Inc. 2011)

  • Takata Toru
  • Yahoo Japan Corporation
  • Vice President CPO of Marketing Solutions Company
1
Toru Takata oversees marketing solutions for business at Yahoo! JAPAN. He has joined Overture Japan as a Business Analyst in 2007, which soon became a part of Yahoo! JAPAN's advertising division. He has been in charge of managing the large scale project of the Interest Based Advertising, or Interest Match. Then, he has taken a role in managing all aspects of display ads product and business. From 2014, he is responsible for all marketing solutions for business including display ads based on big data such as DMP. He holds a BA in Marketing Science from Hitotsubashi University, JAPAN.

  • Kenji Tanaka
  • The University of Tokyo
  • Project Associate Professor
1
Kenji Tanaka received the B.E. degree in Naval Architecture in 1998, the M.E. degree in Information Engineering in 2000, the Ph.D. degree in Systems Innovation in 2009 from the University of Tokyo, Japan. He is currently a project associate professor at the Department of Systems Innovations at Graduate School of Engineering in the University of Tokyo. His research interest includes Demand forecasting, Data mining, Service Design, Social System design, Logistics, etc.

  • Masato Taniguchi
  • LINE
  • chief Producer
1
LINE Corporation Advertising Business Department Chief Producer

  • Kei Taoka
  • JIMOS Co., Ltd.
  • President
2

Will be speaking at

[B-5]
display ad optimization

After graduating from The University of Tokyo, Kei Taoka has been involved in the direct marketing industry. He started his career at Recruit Co., Ltd. in 1992. He was planning of direct response media and consulting for database marketing. In The Pokemon Company, he started up and ran the Pokemon official E-Commerce website in the US. During working for IMJ Corporation, after working for McKinsey & Company, Inc. Japan, he organized E−Commerce business unit, where he was involved in both BtoC and BtoB areas. While providing innovative E-Commerce consulting service and web site development to his clients, running BtoC E-Commerce website, mainly dealing in general merchandise, in his own company. Since joining JIMOS as President, Kei turned around current direct marketing cosmetics business with powerful and impactful results. In addition, he is trying to widen its business area. Taking advantage of JIMOS’s BtoC know-how, he currently offers direct marketing consulting, advertising creation, call center outsourcing service, resulting in extending his both BtoC and BtoB knowledge in the direct marketing.

  • Seiichiro Toi
  • NIKKEI INC.
  • DEPUTY GENERAL MANAGER CUSTOMER RELATIONSHIP GROUP
4
Seiichiro Toi has worked extensively in ad sales and new business development for both print and online, since joining Nikkei McGraw-Hill, now Nikkei BP, in 1984. He proposed ”Page Value” as a metric for content providing websites, by combining the common metric, pageview, with the quality of content and the demographics of the audience in 2005. This theory was the start of audience targeting in Japan. He has since moved on to Nikkei Inc. in 2010, where his new role is to further polish his approach to help the sales of Nikkei Online Edition and to explore new business possibilities using quality audience data.

  • Daisuke Tomozawa
  • Yahoo! JAPAN
  • Vice President
4
I am Vice President of Yahoo! Marketing Innovation Office (=YMO). This organization was established in July, 2012. Brand development, web site traffic growth, web site UI and advertising revenue. Developed new marketing(especially advertising department) strategy and operating systems. Generated new development deals for Digital marketing

  • Toyoura Yosuke
  • Coca-Cola (Japan) Company Limited.
  • iMarketing Director, Marketing
2

  • Akiko Yamada
  • Asahishimbun
  • Marketing strategist
1
strategist of Marketing department.Iused to be the first social media editor of Asahishimbun.

  • Shogo Yamamoto
  • Omnibus
  • CEO
4
In 2008, founded Omnibus KK: an advertising solutions provider leveraging the world's most advanced technology. Through their ad network and audience targeting operations, Omnibus is pushing the boundaries of openness, modernization and internationalization of the Japanese market.

  • Yoshioka Akira
  • ASKUL Corporation
  • Director COO BtoC Company
1
I'm responsible for "LOHACO" which is E-commerce services of daily commodity in the business alliance with Yahoo Japan and ASKUL. We achieved a 10 billion yen E-commerce-sales at the fastest in Japan in the second year of service start. I’m engaged in building a marketing platform that connects direct to the manufacturer and consumer. In particular, many manufacturers are very excited to big data for efficient marketing. Before "LOHACO", launched mail order business in B2B healthcare industry. The business become the No.1 sales in B2B healthcare mail order market in Japan. *Passed the uniform CPA exam in 2001

Conference Program

Wednesday, 17th Sep 2014

TIME

Track A

Track B

Track C

Track D

9:15am
Introduction & Opening Remarks
10:00am
Exhibition Hall Opens
9:30am
l
10:10am

[K-1]
OPENING KEYNOTE PRESENTATION

10:10am
l
10:50am

[K-2]
KEYNOTE PRESENTATION

10:50am
l
11:30am

[K-3]
KEYNOTE PRESENTATION

11:30am
|
12:40pm
Lunch

Tracks

Content Marketing

Ad Technology

Direct Marketing

Work Shop

12:40pm
|
1:30pm

Content Marketing
[A-1]

VR/AR technologies

Ad Technology
[B-1]

The Ad Technology : Latest Trend

Direct Marketing
[C-1]

The Best Practice : A/B Testing

Work Shop
[D-1]

Unconference: Open Application for Everyone

1:40pm
|
2:30pm

Content Marketing
[A-2]

How Native Advertising and Brand Content leverage with Content Marketing

Ad Technology
[B-2]

Demand vs Supply : What Ad-Technology is Booming?

Direct Marketing
[C-2]

The CRM Strategy for Direct Marketing

Work Shop
[D-2]

Unconference: Open Application for Everyone

2:40pm
|
3:30pm

Content Marketing
[A-3]

Turning Customers into fans

Ad Technology
[B-3]

Ad Velification of Audience Data

Direct Marketing
[C-3]

EC revolution

Work Shop
[D-3]

Unconference: Open Application for Everyone

3:30pm
l
4:00pm
Coffee Break

Tracks

New Media age

Display

Business Management

Work Shop

4:00pm
|
4:50pm

New Media age
[A-4]

News App

Display
[B-4]

Video ad's Growth Curve what key challenges remain and how to benefit.

Business Management
[C-4]

Here is the Future of Markteing Organization

Work Shop
[D-4]

Unconference: Open Application for Everyone

5:00pm
|
5:50pm

New Media age
[A-5]

The Issue with the Monetization of Second Screen, SNS, and Video.

Display
[B-5]

display ad optimization

Business Management
[C-5]

Human Resource Practices

Work Shop
[D-5]

Unconference: Open Application for Everyone

6:00pm
|
6:50pm

New Media age
[A-6]

The Social Game : Change of the Rule

Display
[B-6]

Ad Champaign Optimization in Multi Screen Age

Business Management
[C-6]

Globalization

Work Shop
[D-6]

Unconference: Open Application for Everyone

7:00pm
Exhibition Close
7:00pm
Networking Party

Thursday, 18th Sep 2014

TIME

Track A

Track B

Track C

Track D

9:45am
Introduction & Opening Remarks
10:00am
Exhibition Hall Opens
10:00am
l
10:40am

[K-4]
KEYNOTE PRESENTATION

10:40am
l
11:20am

[K-5]
KEYNOTE PRESENTATION

11:20am
l
12:00pm

[K-6]
KEYNOTE PRESENTATION

12:00pm
l
1:20pm
Lunch

Tracks

Social Media

Performance

Creative

ad:tech Interactive (Unconference)

1:20pm
|
2:10pm

Brand
[A-7]

Consumer Engagement : Think like a person, not a company

Data
[B-7]

Leveraging Data and Insights

Creative
[C-7]

Explore the Digital art storytelling

Work Shop
[D-7]

Unconference: Open Application for Everyone

2:20pm
|
3:10pm

Brand
[A-8]

Smartphone Brnading

Data
[B-8]

How to generate more revenue by using data

Creative
[C-8]

Data, Insight, Strategy and Creativity

Work Shop
[D-8]

Unconference: Open Application for Everyone

3:20pm
|
4:10pm

Brand
[A-9]

The Latest Social Media Usage

Data
[B-9]

DMP, Now & Then

Creative
[C-9]

Creativity in Multi screens world

Work Shop
[D-9]

Unconference: Open Application for Everyone

4:10pm
l
5:00pm
Coffee Break and Exhibition Visit
5:30pm
Conference Exhibition Close

ExhibitorsUpdated 7/24/2014

* Alphabetical order

PurpleCow Inc.

infocube.Inc

Geniee

FreakOut Inc

COMSQUARE Co.,Ltd

Tobii Technology K.K

記載なし

Dennoo Inc

Yaraku Inc

OPT,Inc

Adcloud.inc

VECTOR INC.

Kauli., Inc

Bishodo INc

e-Agency Co.,Ltd

Yahoo Japan Corporation

8crops.inc

AQUENT LLC

Advertising.com japan KK

Akinasista Corporation.

Allied Architects, Inc.

App Vador Inc.

AppLift

Betrend Corporation

Blogwatcher Inc.

CRITEO K.K

Cyber Area Research,Inc

DM SOLUTIONS Co.,Ltd.

EVERRISE CO.,LTD

Experian Japan Co.,Ltd.

Eyez Inc.

Fourdigit

GLIDER associates,INC,

GeeeN, Inc

Getty Images Japan

Google Japan Inc.

HALO,lNC.

Innova,Inc

KPI Solutions Co.,Ltd

LOCKON CO.,LTD

Lionbridge Japan K.K

MediaMath

MicroAd,Inc.

Ooyala International Inc.

ReachLocal Japan Services G.K

SEPTENI CO.,LTD

Terajima Joho Kikaku Co., Ltd.

TrafficJ Junky

Tribal Media House Inc.

UreruNet Advertising Inc

User Local ,Inc.

Video Research Ltd.

facebook Japan Inc.

feedforce Inc.

Full Speed Inc.

i-mobile Co.,Ltd

NIJIBOX Co.,Ltd.

popin Inc

Goverment of Canada

SEPTET INC.

E-guardian inc.

INFOBAHN Inc.

LOCUS Inc.

MACROMILL,INC.

PR TIMES, inc

Workshops

Wednesday, 17th Sep 2014

TIME

Workshop A

Workshop B

11:00 AM
|
11:40 AM

12:00 PM
|
12:40 PM

1:00 PM
|
1:40 PM

Criteo

adingo

2:00 PM
|
2:40 PM

Innova, inc.

Yahoo

3:00 PM
|
3:40 PM

KPI Solution

コマースリンク

4:00 PM
|
4:40 PM

5:00 PM
|
5:40 PM

JAAA

Thursday, 18th Sep 2014

TIME

Workshop A

Workshop B

11:00 AM
|
11:40 AM

12:00 PM
|
12:40 PM

1:00 PM
|
1:40 PM

2:00 PM
|
2:40 PM

Innova, inc.

Yahoo

3:00 PM
|
3:40 PM

4:00 PM
|
4:40 PM

5:00 PM
|
5:40 PM

JAAA

Advisory Board

* Alphabetical order

Akihiko Tokuhisa

  • Akihiko Tokuhisa
  • (株)プラットフォーム・ワン
  • 代表取締役社長CEO
  • デジタル・アドバタイジング・コンソーシアム(株)
  • 取締役CTO

Fujiyo Ishiguro

  • Fujiyo Ishiguro
  • ネットイヤーグループ(株)
  • 代表取締役社長 兼 CEO

Hidetoshi Tokumaru

  • Hidetoshi Tokumaru
  • (株)電通レイザーフィッシュ
  • 代表取締役社長

Hiroshi Hatta

  • Hiroshi Hatta 
  • OPT,Inc
  • 執行役員 広告・ソリューション事業管掌 兼 メディア開発本部長 兼 データベース事業 アドテクノロジー本部長

Hiroto Ebata

  • Hiroto Ebata
  • 日本マイクロソフト(株)
  • 業務執行役員セントラルマーケティング本部長

Hisami Ohshiba

  • Hisami Ohshiba
  • JaM Japan Marketing LLC
  • 創設者&マネージングメンバー

Kazuyuki Furuya

  • Kazuyuki Furuya
  • (株)adingo
  • 代表取締役社長

Kentaro Sakakibara

  • Kentaro Sakakibara
  • (株)サムライインキュベート
  • 代表取締役CEO

Kentaro Watanabe

  • Kentaro Watanabe
  • (株)マイクロアド
  • 代表取締役
Exhibit or Sponsor

60% of all attendees come to buy new solutions and find partnerships. Gather hundreds if not thousands of new leads by reserving your booth today.Amplify your brand awareness and sell to the ad:tech audience with event sponsorship. Our sponsor menu directly supports your sales.

Exhibition Booths Almost Gone!

September 16-18th, 2014 at Tokyo Int'l Forum  (Exhibition 9.17-18 / Conference 9.16-18)

Announcements

7/25
"New King of Ad tech" Brian O'Kelly, CEO&CO-FOUNDER of AppNexus 
7/22
ad:tech tokyo 2014 Keynote Speaker Announcement Melisssa Barnes, Twitter (@melissabarnes) Head of Global Brands