Program

Thu, 4th Oct 2018
Fri, 5th Oct 2018

Day 1Thursday, 4th Oct 2018

Visitor PASS One Day PASS Full Conference PASS VIP PASS

9：30-10：10
Keynote１Digital revolution of Nestle and its Social Marketing Strategy
- Pete Blackshaw
  
  Vice President of Digital Innovation
  
  Service Models, Nestlé, S.A.
  
  Pete Blackshaw is the Vice President of Digital Innovation & Service Models at Nestlé, S.A. (http://www.nestle.com/), based in Switzerland. In addition to helping ...
- Christian Muche
  
  Executive Partner KDME
  
  Co/Founding Partner of DMEXCO.
  
  Christian Muche is executive partner and co-founder of the consulting company KDME, together with his business partner Frank Schneider. In this role, Christian creates successful brands and...

One Day PASS(10/4) Full Conference PASS VIP PASS

11:05 - 11:55
Digital Marketing

A-1 Demand grows for digital marketing - from management to supply chain
Brand Marketers

B-1 Self-score for 2018! How well did you achieve your goals?
Data／AI

C-1 Distinguish AI and marketers
Contents／Creative

D-1 Countermeasures for consumers that avoid ads
Basic ※90min

E-1 Pitch contest of 2018 best owned media
Challenges ※90min

F-1 Forbidden conversation of platformers

12:10 - 13:00
Digital Marketing

A-2 Making strategies and organizations data driven
Brand Marketers

B-2 Strategy to become revenue creators from cost centers
Data／AI

C-2 Society 5.0 Create business with data marketing
Contents／Creative

D-2 Searching trend for 2019 - women's purchasing motivation
Basic ※90min

E-2 Revolutionary working styles for ad industry
Challenges ※90min

F-2 Can you again trust media curation?

14:10 - 15:00
Digital Marketing

A-3 Ideas of "Connected Era"
Brand Marketers

B-3 Convert your brand images and increase customers
Data／AI

C-3 Change policies seamlessly with data and index
Contents／Creative

D-3 Growth strategies of comics and games
Basic ※90min

E-3 Adapt or die : how ad industry need diversity
Challenges ※90min

F-3 How to check the transparency of digital ads

15:15 - 16:05
Digital Marketing

A-4 Is marketing coming to an end? - How to approach consumers
Brand Marketers

B-4 Digital perspective of total communication
Data／AI

C-4 Data strategies of marketing for the digital era
Contents／Creative

D-4 Digital creative cannot just be fun?
Basic ※90min

E-4 Gain statistical analysis skills for brand marketers
Challenges ※90min

F-4 Will broadcasters change?

16:20 - 17:10
Digital Marketing

A-5 Be ambitious marketers! Know the business model of growing companies
Brand Marketers

B-5 People need to function: team organization of agencies
Data／AI

C-5 Progress customer data platforms - no more CRM failures!
Contents／Creative

D-5 Revolution for UX of digital ads

※Please note that time and slot for your presentaion may change.

Thu, 4th Oct 2018
Fri, 5th Oct 2018

Day 2Friday 5th, Oct. 2018

One Day PASS(10/5) Full Conference PASS VIP PASS

11:45 - 12:35
Digital Marketing

A-6 Appeal to the senses! Designing customer experiences and approaches
Brand Marketers

B-6 To Tokyo 2020: strategies of advertisers
Data／Commerce

C-6 Rebuild retails and EC relationships in the digital era
Contents/Media

D-6 SNS managers! Important rules for 2019
Basic ※90min

E-5 Pitch contest of 2018 best applications
Challenges ※90min

F-5 Leading consumers who do not know what they want

13:35 - 14:25
Digital Marketing

A-7 How Omni channels should be to obtain royal customers
Brand Marketers

B-7 How do we train and hire digital marketing resources?
Data／Commerce

C-7 Implement conversational marketing
Contents/Media

D-7 Going between real and digital - What millenniums really want
Basic ※90min

E-6 What is the real "new thoughts"?
Challenges ※90min

F-6 Native ads: borders of no more ads

14:40 - 15:30
Digital Marketing

A-8 Scenario of video ads - from recognition to purchases
Brand Marketers

B-8 Real effect of brand lifts
Data／Commerce

C-8 Fusion of media and retails - storytelling of success
Contents/Media

D-8 Effective method for KPI of community management
Basic ※90min

E-7 Ads liked and disliked in the mobile era
Challenges ※90min

F-7 Latest trends of programmatic ads

15:45 - 16:35
Digital Marketing

A-9 Technology and emotions
Brand Marketers

B-9 Matching for the best: influencers and advertisers
Data／Commerce

C-9 Communication strategies for giant commerce platforms
Contents/Media

D-9 Marketing challenges: block chains and crypto currencies
Basic ※90min

E-8 Direction for video ads - difference between failure and success
Challenges ※90min

F-8 Future of ad firms: ad firms vs. consulting firms

※Please note that time and slot for your presentaion may change.

About ad:tech Tokyo 2018 Call for Speakers

Day 1Thursday, 4th Oct 2018

A-1 Demand grows for digital marketing - from management to supply chain

B-1 Self-score for 2018! How well did you achieve your goals?

C-1 Distinguish AI and marketers

D-1 Countermeasures for consumers that avoid ads

E-1 Pitch contest of 2018 best owned media

F-1 Forbidden conversation of platformers

A-2 Making strategies and organizations data driven

B-2 Strategy to become revenue creators from cost centers

C-2 Society 5.0 Create business with data marketing

D-2 Searching trend for 2019 - women's purchasing motivation

E-2 Revolutionary working styles for ad industry

F-2 Can you again trust media curation?

A-3 Ideas of "Connected Era"

B-3 Convert your brand images and increase customers

C-3 Change policies seamlessly with data and index

D-3 Growth strategies of comics and games

E-3 Adapt or die : how ad industry need diversity

F-3 How to check the transparency of digital ads

A-4 Is marketing coming to an end? - How to approach consumers

B-4 Digital perspective of total communication

C-4 Data strategies of marketing for the digital era

D-4 Digital creative cannot just be fun?

E-4 Gain statistical analysis skills for brand marketers

F-4 Will broadcasters change?

A-5 Be ambitious marketers! Know the business model of growing companies

B-5 People need to function: team organization of agencies

C-5 Progress customer data platforms - no more CRM failures!

D-5 Revolution for UX of digital ads

Day 2Friday 5th, Oct. 2018

A-6 Appeal to the senses! Designing customer experiences and approaches

B-6 To Tokyo 2020: strategies of advertisers

C-6 Rebuild retails and EC relationships in the digital era

D-6 SNS managers! Important rules for 2019

E-5 Pitch contest of 2018 best applications

F-5 Leading consumers who do not know what they want

A-7 How Omni channels should be to obtain royal customers

B-7 How do we train and hire digital marketing resources?

C-7 Implement conversational marketing

D-7 Going between real and digital - What millenniums really want

E-6 What is the real "new thoughts"?

F-6 Native ads: borders of no more ads

A-8 Scenario of video ads - from recognition to purchases

B-8 Real effect of brand lifts

C-8 Fusion of media and retails - storytelling of success

D-8 Effective method for KPI of community management

E-7 Ads liked and disliked in the mobile era

F-7 Latest trends of programmatic ads

A-9 Technology and emotions

B-9 Matching for the best: influencers and advertisers

C-9 Communication strategies for giant commerce platforms

D-9 Marketing challenges: block chains and crypto currencies

E-8 Direction for video ads - difference between failure and success

F-8 Future of ad firms: ad firms vs. consulting firms