Day 1Thursday, 4th Oct 2018
- 11:05 - 11:55
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Digital Marketing
A-1 Demand grows for digital marketing - from management to supply chain
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Brand Marketers
B-1 Self-score for 2018! How well did you achieve your goals?
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Data／AI
C-1 Distinguish AI and marketers
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Contents／Creative
D-1 Countermeasures for consumers that avoid ads
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Basic ※90min
E-1 Pitch contest of 2018 best owned media
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Challenges ※90min
F-1 Forbidden conversation of platformers
- 12:10 - 13:00
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Digital Marketing
A-2 Making strategies and organizations data driven
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Brand Marketers
B-2 Strategy to become revenue creators from cost centers
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Data／AI
C-2 Society 5.0 Create business with data marketing
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Contents／Creative
D-2 Searching trend for 2019 - women's purchasing motivation
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Basic ※90min
E-2 Revolutionary working styles for ad industry
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Challenges ※90min
F-2 Can you again trust media curation?
- 14:10 - 15:00
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Digital Marketing
A-3 Ideas of "Connected Era"
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Brand Marketers
B-3 Convert your brand images and increase customers
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Data／AI
C-3 Change policies seamlessly with data and index
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Contents／Creative
D-3 Growth strategies of comics and games
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Basic ※90min
E-3 Adapt or die : how ad industry need diversity
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Challenges ※90min
F-3 How to check the transparency of digital ads
- 15:15 - 16:05
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Digital Marketing
A-4 Is marketing coming to an end? - How to approach consumers
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Brand Marketers
B-4 Digital perspective of total communication
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Data／AI
C-4 Data strategies of marketing for the digital era
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Contents／Creative
D-4 Digital creative cannot just be fun?
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Basic ※90min
E-4 Gain statistical analysis skills for brand marketers
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Challenges ※90min
F-4 Will broadcasters change?
- 16:20 - 17:10
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Digital Marketing
A-5 Be ambitious marketers! Know the business model of growing companies
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Brand Marketers
B-5 People need to function: team organization of agencies
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Data／AI
C-5 Progress customer data platforms - no more CRM failures!
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Contents／Creative
D-5 Revolution for UX of digital ads
※Please note that time and slot for your presentaion may change.
Day 2Friday 5th, Oct. 2018
- 11:45 - 12:35
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Digital Marketing
A-6 Appeal to the senses! Designing customer experiences and approaches
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Brand Marketers
B-6 To Tokyo 2020: strategies of advertisers
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Data／Commerce
C-6 Rebuild retails and EC relationships in the digital era
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Contents/Media
D-6 SNS managers! Important rules for 2019
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Basic ※90min
E-5 Pitch contest of 2018 best applications
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Challenges ※90min
F-5 Leading consumers who do not know what they want
- 13:35 - 14:25
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Digital Marketing
A-7 How Omni channels should be to obtain royal customers
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Brand Marketers
B-7 How do we train and hire digital marketing resources?
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Data／Commerce
C-7 Implement conversational marketing
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Contents/Media
D-7 Going between real and digital - What millenniums really want
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Basic ※90min
E-6 What is the real "new thoughts"?
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Challenges ※90min
F-6 Native ads: borders of no more ads
- 14:40 - 15:30
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Digital Marketing
A-8 Scenario of video ads - from recognition to purchases
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Brand Marketers
B-8 Real effect of brand lifts
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Data／Commerce
C-8 Fusion of media and retails - storytelling of success
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Contents/Media
D-8 Effective method for KPI of community management
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Basic ※90min
E-7 Ads liked and disliked in the mobile era
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Challenges ※90min
F-7 Latest trends of programmatic ads
- 15:45 - 16:35
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Digital Marketing
A-9 Technology and emotions
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Brand Marketers
B-9 Matching for the best: influencers and advertisers
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Data／Commerce
C-9 Communication strategies for giant commerce platforms
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Contents/Media
D-9 Marketing challenges: block chains and crypto currencies
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Basic ※90min
E-8 Direction for video ads - difference between failure and success
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Challenges ※90min
F-8 Future of ad firms: ad firms vs. consulting firms
※Please note that time and slot for your presentaion may change.