Program

Tue, 17th Oct 2017
Wed, 18th Oct 2017

Day 1Tuesday, 17th Oct 2017

Visitor Pass Full Conference VIP

8:00
Registration Open

9:00 -
Door Open

9:20 - 9:30
Opening Remarks

9:30 -
Exhibition Floor Open

10:10 - 10:50
Keynote 2

Full Conference VIP

11:05 - 11:55
Marketing

A-1 "Mariage"of Digital Marketing and Branding +

With the evolution of digital technologies such as smartphones and the net, digital marketing has attracted a great deal of attention.On the other hand, marketing with "digital" is said t...
- Motohiko Tokuriki Moderator
  
  Agile Media Network, Inc.
  
  CMO
- Maki Daido
  
  TORIDOLL Holdings Corporation
  
  Maneger
- TSURUCHIYO HIGASHI
  
  NISSIN FOODS HOLDINGS CO., LTD.
  
  Assistant Manager
- Takuya Hirao
  
  Coca-Cola (Japan) Company, Limited
  
  Senior Manager
Data/AI

B-1 How AI Changes User Experience +
- Ryo Ishido Moderator
  
  Datorama Japan K.K.
  
  Sales Director & Business Development
- Hiroyuki Nakayama
  
  IBM Japan
  
  Cognitive Initiative Leader, Partner
- Shinichiro Isago
  
  LINE Corporation
  
  Director, Business Strategy AD & Business Platform Division
Contents

C-1 How Do We Confront the Era of Free Contents & No Ads? +

A communication method that diversifies and subdivides more and more by digitalization. Among other things, what options are available for each company in this era in which choices of content that ...
- Daizo Nishitani Moderator
  
  The Japan Maritime Daily/THE EDUCATION NEWSPAPER
  
  Outside Director
- Bunjiro Eguchi
  
  bouncy inc
  
  Chief Executive Officer
Mobile

D-1 Brand Lift Through Online Video +
- Nobuyuki Nakano Moderator
  
  OPT, Inc.
  
  Corporate Officer
- Akira Morikawa
  
  C Channel inc
  
  CEO
- Fujita Yusuke
  
  AppLift
  
  Country Head Japan
Workshop

E-1 Marketing Knowledge That Digital Marketer Does Not Know +

As new digital technologies and services come out, we will gather topics. Of course it is important to make use of new technologies.But,Have you lost sight of your original purpose as a goal to int...
- Hideki Asahi Moderator
  
  Qnary Japan corporation
  
  executive officer
- Katsuhiro Katabira
  
  IREP Co., Ltd.
  
  executive officer
- Shigeko Tanaka
  
  NEC Corporation
  
  CRM Div. Senior Manager
- Yoshitaka Hirano
  
  TOYOTA MOTOR CORPORATION
  
  Project General Manager Corolla Channel Operations Div.

12:10 - 13:00
Marketing

A-2 Marketing Strategy for Mobile-First World +

One survey showed that both males and females under 50 years old had smartphones in over 70%. Now it's a mobile first age. With various devices, various services compete for the user's ey...
- Daisuke Tomozawa Moderator
  
  Yahoo Japan Corporation
  
  Marketing & Communication Division General manager
- Kenichi Sugawara
  
  SmartNews Inc.
  
  Head of Brand Advertising
- Naoya Sukigara
  
  Mercari, inc.
  
  Promotion Group Senior Marketing Specialist
- Tsuguhide Nagase
  
  NIHON L'OREAL K.K
  
  Chief Digital Officer
Data/AI

B-2 KPI of Digital Advertisement Leading from Customer Journey +
- Takanao Yajima Moderator
  
  DENTSU.INC
  
  Promotion Design Division Planning Director
Contents

C-2 From Quantity to Quality? How to Enhance Content Marketing +

In 2018, it is predicted that the world digital advertising expenditure will exceed the television advertising expenditure for the first time, and in the new media landscape, it is entering a turni...
- kuniyoshi mabuchi Moderator
  
  Fleishman Hillerd Japan
  
  Senior Vice President & Partner
- Kei Shibata
  
  Venture Republic Inc.
  
  Co-founder & CEO
- Morimasa Hirosue
  
  Kao Corporation
  
  Digital Marketing Center
Mobile

D-2 New Customer Experience +
- Kyoichi Suga Moderator
  
  Best In Class Producers Inc.
  
  CEO
- Moriu Ishikawa
  
  Dinos Cecile Co., Ltd.
  
  CECO & Department Manager e-Commerce Planning
- Noriyuki Yamazaki
  
  ZERO START Co.,Ltd.
  
  CEO
- TOMOAKI KUDO
  
  Geniee, Inc.
  
  CEO
Workshop

E-2 KPI Which Makes Successful Use of Influencer +

With the excitement of influencer marketing, its KPI setting and effect measurement method are emerging as issues. Although the platform side is beginning to take a solution to clarify the cost eff...
- Hiroyuki Okamoto Moderator
  
  Withfluence, Inc.
  
  Co-Founder, CEO
- Masato Taira
  
  THECOO Inc.
  
  CEO

13:00 - 14:10
Networking Lunch

14:10 - 15:00
Marketing

A-3 New Creatives with Technology and Emotion +

Branded contents are now evolving to the extent that it jumps beyond the boundary of the unique advertisement lightly and it creates a strong experience that colors the life of the consumer. How ca...
- Takehito Ogawa Moderator
  
  1-10design, Inc.
  
  Chief Executive Officer / Executive Creative Director
- Fumiaki Terada
  
  Morinaga Milk Industry Co., Ltd.
  
  Marketing Communication Department, General Manager
- Yukiko Yamaguchi
  
  IBM Japan, Ltd.
  
  Manager
- Yusuke Tsunemoto
  
  YAMAHA MOTOR CO.,LTD
  
  Supervisor, Web Group, Corporate Communication Division, Corporate Planning & Finance Center
Data/AI

B-3 Importance and Effect of Parsonal Data Mining/Geo-Information +

The integration of data managed by enterprises in the past few years and data mining efforts to make it value has progressed, and many cases of advanced marketing use cases have been created. And n...
- Hideyoshi Tanimoto Moderator
  
  So-net Media Networks Corporation
  
  Executive Officer
- SOUSI KIKUCHI
  
  VAL LABORATORY CORPORATION.
  
  general manager
- YASUYUKI ISOBE
  
  Credit Saison Co., Ltd
  
  General Manager of Net Business Division
- masato sakata
  
  Blogwatcher Inc.
  
  Prpfile Passport Producer
Contents

C-3 How Should Curation Media Change? +
- Shinichiro Kawakami Moderator
  
  Graduate School Of Management, GLOBIS University
  
  Associate Professor, Marketing and Entrepreneurship
- Isoya Kino
  
  irep
  
  corporate officer solution Div. General Manager
- Ryan Takeshita
  
  The Huffington Post Japan
  
  Editor-in-Chief
Mobile

D-3 Communication Strategy with Smartphone Application +
- Tatsuo Sakamoto Moderator
  
  AppLovin Corporation
  
  Director Sales, Japan
- Shikou Nakane
  
  Kanebo Cosmetics Inc.
  
  Marketing Strategy Group
- Yasubumi Ihara
  
  株式会社Yappli
  
  CEO
- Yoshiaki Fujihara
  
  Komehyo Co.,Ltd.
  
  Marketing department executive officer
Workshop

E-3 Masked Session:New Partnership Between Advertiser and Agency +
- Hiromitsu Ishimori Moderator
  
  Adinnovation.inc
  
  Founder & CEO
- Akihiro Kaneko
  
  CyberAgent, Inc.
  
  Internet Advertising Department Future Branding Office Marketing Science Unit Division Manager

15:15 - 16:05
Marketing

A-4 How to Improve Cross-Device Targeting Skills +
- Kubota Tomo Moderator
  
  GCA Technovation
  
  Representative Director
- Makoto Hashiguchi Panelist
  
  GMO AD Partners Inc.
  
  CEO
- Hidetomo Hashimoto
  
  Benesse Corporation
  
  Director of Business Infrastructure Division
- Keiko Watanabe
  
  Rakuten, Inc.
  
  Ad Solutions Business, Product Planner
- Pierre Martensson
  
  Tapad Inc.
  
  General Manager Tapad Data Licensing and APAC
Data/AI

B-4 What's next in Data Driven CREATIVE +

The evolution of data driven × marketing in recent years has been remarkable and success stories have also been born, but the development of methods and creation of symbolic examples in the creativ...
- George Moro Moderator
  
  HAKUHODO INC.
  
  Executive Manager
- Midori Kowada
  
  Lion Corporation
  
  Director of Advertising
- Shintaro Oka
  
  NTT DOCOMO, INC.
  
  Senior Manager
- Wataru Toba
  
  U-CAN,INC
  
  Web-Marketing Department Associate Manager
Contents

C-4 A Method for Transforming Content Creatives +
- Yuko Endo Moderator
  
  Mediagene Inc.
  
  Editing Division / Chief Editing Officer
- Yohei Azakami
  
  BAKE Inc.
  
  PRODUCT DEVELOPMENT DIV.　PRODUCT PLANNER
- Yuki Kobayashi
  
  KOSE Corporation
  
  Advertising Dept.Advertising planning team leader
Mobile

D-4 Next Marketing Theory +
- Hiroto Ebata Moderator
  
  Graduate School of Project Design
  
  Professor
Workshop

E-4 How to Go out with Third Party Data +
- Jun Miyamoto Moderator
  
  Nielsen Digital Co., Ltd.
  
  President
- Kazuto Hakata
  
  CyberAgent, Inc.

16:20 - 17:10
Marketing

A-5 Offline Conversion and Digital Ads +

Until now, digital advertisements were thought to "volatilize" after they recognized them. In addition, most of digital indicators were closed in digital space such as CTR and CVR.Meanwhi...
- Shinya Tokuhisa Moderator
  
  HAKUHODO Inc.
  
  Executive Manager, Data-Driven Marketing Division, Department 1
- Taketo Yasuoka
  
  AEON.com Co., Ltd.
  
  Chief strategy officer
- Yasuhiro Takayama
  
  Cinarra Systems Japan
  
  Marketing Director
Data/AI

B-5 What Should the Marketer Do When Using AI Chatbot +
- Yasuharu Okamoto Moderator
  
  Directus Inc.
  
  CEO
- Daisuke Ishikawa
  
  CyberAgent, Inc.
Contents

C-5 How to Acquire New Customer in the New Connected Era +
Mobile

D-5 Requirements for Mobile Web Video Advertisement +
- Shunsuke Konno Moderator
  
  IREP Co., Ltd.
  
  President&Cief Executive Officer
- Koki Kaku
  
  Septeni co.,ltd.
  
  Creative Department / Senior Chief Director
- Kosuke Sogo
  
  AdAsia Holdings
  
  CEO
- Yusuke Horie
  
  dely.Inc
  
  CEO
Workshop

E-5 Search Marketing Tips +

18:00 -
Exhibition Floor Close

18:05 - 18:20
Break

18:20 - 19:35
Networking Party

※Please note that time and slot for your presentaion may change.

Tue, 17th Oct 2017
Thu, 18th Oct 2017

Day 2Wednesday 18th, Oct. 2017

Visitor Pass Full Conference VIP

9:00
Registration Open

9:30 -
Door Open

9:50 - 10:00
Opening Remarks

9:30 -
Exhibition Floor Open

10:00 - 10:40
Keynote 4

10:40 - 11:20
Keynote 5

Full Conference VIP

11:35 - 12:25
Marketing

A-6 How Advertising Platform Changes in digital society +

Discuss the change of the media industry centered on smartphones and the possibilities of the future from key players that manage media platforms indispensable in Japan. Also, I would like to liste...
- SHUNSUKE SATO Moderator
  
  transcosmos inc.
  
  Director, Corporate Executive Officer & CMO
- Koichi Morioka
  
  Supership Inc.
  
  President & CEO
- Masahide Koike
  
  CyberAgent, Inc.
  
  Managing Director
- Shintaro Tabata
  
  LINE Corporation
  
  Senior Executive Officer, Head of Corporate Sales
Commerce

B-6 How to Communicate Brands to Customers in Greater China +
- Kosuke Yoshida Moderator
  
  OPTHolding,inc
  
  Exective Vice President
Media

C-6 Digitization of Traditional Media +

In the context of digitalization of traditional media, I would like to talk about digitalization of newspapers, magazines, and radio.text by Sadanori Shibata
- Sadanori Shibata Moderator
  
  Hakuhodo DY Media Partners Inc.
  
  Data Management Platform Department Executive Manager
- Nobuhiro Nagasaki
  
  Kodansha Company Ltd.
  
  Deputy Executive Director of First Division
- Taisei Yoshida
  
  every, Inc.
  
  CEO
Creative

D-6 Creating Customer Experience Value by Virtual Reality +
Workshop

E-6 Digital Marketing Strategy in Trump Presidential Period +

12:25 - 13:35
Networking Lunch

13:35 - 14:25
Marketing

A-7 Utilization of data in the age of omni channel: business synergy by marketing +

Recently the weakness of Japanese companies is said to be "structure".The "value chain" structure represented by the manufacturing industry is eroded by the "platform"...
- HIROYASU ISHII Moderator
  
  Asahi Advertising Inc.
  
  Department Manager
- Yasuyuki Tommitsu
  
  ANA HOLDINGS INC.
  
  Group Management Strategy Office Business Promotion Dept. Manager
Commerce

B-7 Use of tools is not a web customer service! What is the genuine article of web customer service? +

Now, the trend of web customer service is limited to chat and popup through tools.Originally, It is "web customer service" that the comprehensive hospitality such as product images tailor...
- Takashi Kawazoe Moderator
  
  MEGANESUPER CO.,LTD
  
  Digital-Commerce Group General Manager
- JUNICHI TANAKA
  
  ADASTRIA
  
  GENERAL MANAGER
- Masaaki Yajima
  
  BEAMS CO.,LTD.
  
  E-COMMERCE DEPT. GENERAL MANAGER
- Naotaka Hayashi
  
  PARCO CO.;LTD.
  
  Chief Digital Officer
Media

C-7 Prediction of Social Media and Advertising Platform in the Next 3 Years +
- Gary Murray
  
  AdBirds
  
  Global Retail
- Timothy Schepis
  
  Amazon Japan G.K.
  
  Brand Program Manager
Creative

D-7 Live Video That Brings High Effect to Brand +
- Tatsuya Ando Moderator
  
  CyberAgent, Inc.
- Masahiro Ajisawa
  
  Twitter Japan
  
  Senior Director Japan Client Solutions and East Asia Business Development
Workshop

E-7 Branding Long-Selling Products Using Digital +

Long beloved brands are backed by many fans who feel value, based on history and trust.On the other hand, it seems that there are many brands under the circumstances in which those values are hard ...
- SATOSHI UEDA Moderator
  
  Agile Media Network Inc.
  
  CEO
- Yasuhito Tanaka
  
  yoshinoya corporation
  
  Coming Soon

14:40 - 15:30
Marketing

A-8 Building Marketing Innovation with AI +
- Ryuji Noguchi Moderator
  
  e-Agency,Inc
  
  Board Director
- Hiroki Kaneshima
  
  Glad Cube Inc.
  
  CEO
- Youichiro Miyake
  
  SQUARE ENIX CO., LTD.
  
  Lead AI Reseacher
Commerce

B-8 How to Communicate Brands to Customers +
- Mutsuo Suzuki Moderator
  
  Japan Post Co.,Ltd.
  
  General Manager
- Naoto Onzo
  
  Waseda University
  
  Professor of Marketing at Faculty of Commerce
- Yuichi Itabashi
  
  Fujifilm Corporation
  
  General Manager, e-Strategy Management Office
Media

C-8 Team Building for Activation of Owned-Media +

It's a "medium" before being "owned media". In a publisher, there are editors who face audiences and sales who faces advertisers. Sales tries to take over the contents for ...
- Daisuke Inoue Moderator
  
  Audi Japan K.K
  
  Marketing Digital&CRM manager
- Hiromi Kurita
  
  Credit Saison Co.,Ltd
  
  Promotion strategy group
- Kei Ogata
  
  Nakagawa Masashichi Shoten Co., Ltd.
  
  Chief Digital Officer
- Noboru Gunji
  
  Cocokara Fine Health Care Inc.
  
  Marketing team Maneger
Creative

D-8 Prediction of Social Media and Advertising Platform in the Next 3 Years +
- Masayuki Hayashi
  
  LMG, Inc.
  
  CEO
- Tetsuya Shintani
  
  The Trade Desk, Inc.
  
  Country Manager, Japan
Workshop

E-8 For Digital Marketers: How to Build Your Career Path +
- Junya Tanaka Moderator
  
  INFOBAHN Inc.
  
  executive officer

15:45 - 16:35
Marketing

A-9 Restoring the Trust of　Advertising Industry :Workstyle, Online Media and Transparency +
- Koji Kage Moderator
  
  ST Corporation
  
  Executive Creative Director
Commerce

B-9 One to One Marketing by Marketing Automation +
- JUnko Watabe
  
  Recruit Lifestyling Co.,Ltd. Exective Manager
  
  /Recruit Holdings Co.,Ltd. Exective Manager
- Tamayo Sunaga
  
  TRUSTBANK, Inc.
  
  CEO
Media

C-9 Television Media in 2019　〜Impact of Simultaneous Net Delivery +
- Yuichi ARIZONO Moderator
  
  Dentsu Digital Inc.
  
  Visiting Executive Consultant
- natsuhiko ujiie
  
  Freelance
  
  Freelance
Creative

D-9 How to Understand Social Behavior of GenZ +
- Shige Ota Moderator
  
  BILCOM, Inc.
  
  Founder and CEO
- Atsushi Nakahashi
  
  CyberAgent, Inc.
  
  Internet Advertisement Headquarters, Brand Creative Division, Manager / Digital Creative Director
Workshop

E-9 Branding vs Direct Marketing +

The more you think about the customer experience, the more important it is for brand building and one-to-one marketing. However, in addition, these two strategies tend to be handled and divided by ...
- Ryoko Takei Moderator
  
  Graduate School of Management, GLOBIS University
  
  Associate Professor
- Junko Mokuno Panelist
  
  Tsuburaya Productions Co., LTD.
  
  Executive Officer, Corporate Marketing Office

17:00 -
Exhibition Floor Close

16:50 - 19:50
Startup Worldcup

※Please note that time and slot for your presentaion may change.

About ad:tech Tokyo 2017 Call for Speakers

Day 1Tuesday, 17th Oct 2017

Registration Open

Door Open

Opening Remarks

Exhibition Floor Open

A-1 "Mariage"of Digital Marketing and Branding +

B-1 How AI Changes User Experience +

C-1 How Do We Confront the Era of Free Contents & No Ads? +

D-1 Brand Lift Through Online Video +

E-1 Marketing Knowledge That Digital Marketer Does Not Know +

A-2 Marketing Strategy for Mobile-First World +

B-2 KPI of Digital Advertisement Leading from Customer Journey +

C-2 From Quantity to Quality? How to Enhance Content Marketing +

D-2 New Customer Experience +

E-2 KPI Which Makes Successful Use of Influencer +

Networking Lunch

A-3 New Creatives with Technology and Emotion +

B-3 Importance and Effect of Parsonal Data Mining/Geo-Information +

C-3 How Should Curation Media Change? +

D-3 Communication Strategy with Smartphone Application +

E-3 Masked Session:New Partnership Between Advertiser and Agency +

A-4 How to Improve Cross-Device Targeting Skills +

B-4 What's next in Data Driven CREATIVE +

C-4 A Method for Transforming Content Creatives +

D-4 Next Marketing Theory +

E-4 How to Go out with Third Party Data +

A-5 Offline Conversion and Digital Ads +

B-5 What Should the Marketer Do When Using AI Chatbot +

C-5 How to Acquire New Customer in the New Connected Era +

D-5 Requirements for Mobile Web Video Advertisement +

E-5 Search Marketing Tips +

Exhibition Floor Close

Break

Networking Party

Day 2Wednesday 18th, Oct. 2017

Registration Open

Door Open

Opening Remarks

Exhibition Floor Open

A-6 How Advertising Platform Changes in digital society +

B-6 How to Communicate Brands to Customers in Greater China +

C-6 Digitization of Traditional Media +

D-6 Creating Customer Experience Value by Virtual Reality +

E-6 Digital Marketing Strategy in Trump Presidential Period +

Networking Lunch

A-7 Utilization of data in the age of omni channel: business synergy by marketing +

B-7 Use of tools is not a web customer service! What is the genuine article of web customer service? +

C-7 Prediction of Social Media and Advertising Platform in the Next 3 Years +

D-7 Live Video That Brings High Effect to Brand +

E-7 Branding Long-Selling Products Using Digital +

A-8 Building Marketing Innovation with AI +

B-8 How to Communicate Brands to Customers +

C-8 Team Building for Activation of Owned-Media +

D-8 Prediction of Social Media and Advertising Platform in the Next 3 Years +

E-8 For Digital Marketers: How to Build Your Career Path +

A-9 Restoring the Trust of Advertising Industry :Workstyle, Online Media and Transparency +

B-9 One to One Marketing by Marketing Automation +

C-9 Television Media in 2019 〜Impact of Simultaneous Net Delivery +

D-9 How to Understand Social Behavior of GenZ +

E-9 Branding vs Direct Marketing +

Exhibition Floor Close

Startup Worldcup

A-9 Restoring the Trust of　Advertising Industry :Workstyle, Online Media and Transparency +

C-9 Television Media in 2019　〜Impact of Simultaneous Net Delivery +