Day 1Thursday, 4th Oct 2018
- 8:45
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Registration Open
- 9:00 - 9:45
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Door Open
- 9:45 - 10:00
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Opening Remarks
- 10:00 -
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Exhibition Floor Open
- 9：30-10：10
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Keynote１Digital revolution of Nestle and its Social Marketing Strategy
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- Pete Blackshaw
- Vice President of Digital Innovation
- Service Models, Nestlé, S.A.
- Pete Blackshaw is the Vice President of Digital Innovation & Service Models at Nestlé, S.A. (http://www.nestle.com/), based in Switzerland. In addition to helping ...
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- Christian Muche
- Executive Partner KDME
- Co/Founding Partner of DMEXCO.
- Christian Muche is executive partner and co-founder of the consulting company KDME, together with his business partner Frank Schneider. In this role, Christian creates successful brands and...
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- 10:40 - 11:20
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Keynote 2
- 11:20 - 12:00
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Keynote 3
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- 12:00 - 12:50
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Networking Lunch
- 12:50 - 13:40
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Contents／Creative
D-1 広告を回避する消費者対策会議
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- Hiromitsu Ishimori Moderator
- Adinnovation.inc
- Founder & CEO
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- Yukari Imai
- Dentsu Digital Inc.
- Manager
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- Kenji Miyoshi
- SUNTORY BEVERAGE & FOOD LIMITED
- Senior General Manager, Communication Design Department, Japan Business Division
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- Hiroshi Onodera
- KYOWA Co., Ltd.
- Director of Customer Research Institute and Director of Corporate Planning Group
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Basic
E-1 2018年のベストオウンドメディアピッチコンテスト
- 13:55 - 14:45
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Digital Marketing
B-2 スマートスピーカーがもたらすデジタル資産の進化 +
The smart speaker market is expected to further expand by the release of Echo Spot with screen.The VUI (Voice User Interface) technology has evolved, for example, the future possibilities such as d...
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- RYUJI NOGUCHI Moderator
- e-Agency Co., Ltd.
- Board Director
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- Jiro Hiraiwa
- Opt, Inc.
- CTO, General Manager of Technology Development Dep.
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- Shintaro Kurita
- Warner Music Japan, Inc.
- Domestic Digital Marketing Group, Group Manager/Director
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- Fumihiko Taira
- Dentsu Digital Inc.
- Business & UX Design Department Creative Director/UX Designer
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Data／AI
C-2 オンオフのシームレスな施策必要なデータと指標 +
While digital transformation is being outraged and digitalization of marketing matures, data driven marketing has become a core of its growth.However, communication in between brand and consumer sh...
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- Mutsuo Suzuki Moderator
- IRIS Communications Co.,Ltd.
- Co-Founder/ Executive Producer
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- ATSUSHI KIKEGAWA
- TOPPAN PRINTING CO.,LTD.
- Media Business Development Deputy Senior General Manager
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- Shin Serizawa
- Mitsui & Co., Ltd
- Team Leader of Digital Marketing Business Div.
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- JUNICHI TANAKA
- Adastria Co., Ltd.
- GENERAL MANAGER INNOVATION LAB
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- Yusaku Tabuchi
- Mazda Motor Corporation
- Brand Promotion Dept. Assistant Manager
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- 15:00 - 15:50
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Brand Marketers
B-3 オウンドメディアの可能性と未来
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- Fujiyo Ishiguro Moderator
- Netyear Group Corporation
- President & CEO
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- TSUTOMU HAMANO
- Starbucks Coffee Japan
- Head of Digital Strategy Division
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- Ken Shimizu
- Seven & i Holdings Co., Ltd.
- Executive Officer Digital Strategy & Planning Department
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- Shigeki Yamazaki
- STRIPE INTERNATIONAL INC.
- Senior Corporate Office / Office of Digital Transformation
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Data／AI
C-3 デジタルロケーションメディア領域での新しいビジネスの創出
- 16:05 - 16:55
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Digital Marketing
A-4 “マーケティング”が終わる？―もはやマーケティングされたくない生活者へのアプローチ（サービスデザイン）
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Brand Marketers
B-4 コストセンターからレベニュークリエイターになるために
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Contents／Creative
D-4 デジタルクリエイティブは「面白い」だけではダメ？
- 11:05 - 12:35
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Challenges ※90min
F-1 自分が欲しいものが分かっていない消費者を、どう導くべきか？
- 12:50 - 14:30
- 14:45 - 16:15
- 16:30 - 18:00
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Challenges ※90min
F-4 Digital Communication and User Experience
- 17:10 - 17:50
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Keynote 4
- 18:00 -
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Exhibition Floor Close
- 18:05 - 18:20
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Break
- 18:20 - 19:35
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Networking Party
※Please note that time and slot for your presentaion may change.
Day 2Friday 5th, Oct. 2018
- 8:45
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Registration Open
- 9:00 - 9:45
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Door Open
- 9:45 - 10:00
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Opening Remarks
- 10:00 -
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Exhibition Floor Open
- 10:40 - 11:20
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Keynote 6
- 11:20 - 12:00
- 12:00 - 12:50
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Networking Lunch
- 12:50 - 13:40
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Data／AI
C-5 カスタマーデータプラットフォームへの進化―CRMでの失敗を繰り返さないために +
It's been five years since the Data Management Platform (“DMP”) had received attention in the market.Yet, in recent years as time passes by, a new word 'Customer Data Platform (“CDP”)...
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- Kazuto Hakata Moderator
- CyberAgent, Inc.
- General Manager
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- YASUYUKI ISOBE
- Credit Saison Co.,Ltd
- General Manager of Digital Business Division
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- TAKESHI TAMATE
- ASAHI BREWERIES,LTD
- Assistant Section Manager Digital Marketing Department Marketing Headquarters
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- Makoto Yasuda
- BrainPad Inc.
- Director,member of board
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Contents／Creative
D-5 デジタルコンテンツマーケティングによるスポーツメディアビジネスの拡張
- 13:55 - 14:45
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Brand Marketers
B-6 TOKYO2020へ アドバタイザーの戦略 +
As represented by marketing using Jack Ma's Pyeongchang Olympics, sports marketing is being developed under carefully prepared business strategies. As the value of services provided by enterpr...
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- KOJI ISHII Moderator
- Sports Marketing Laboratory,.Inc.
- Executive Officer
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- Hiroshi Baba
- NTT DOCOMO, INC.
- General Manager, Sports & Entertainment Planning Office
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- Oliver Takahashi
- Coca-Cola Japan Company
- General Manager, Tokyo 2020 Olympic Games
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- Masuo Yasuda
- Fujitsu Limited
- Vice President Sports&Cultural Event Business Unit
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Data／Commerce
C-6 販促領域のデジタル化がもたらす新しいマーケティングエコシステムの実現
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- Mitsuru Kubota Moderator
- Hakuhodo DY media partners
- Integrated media planning division supervisor
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- Tatsuya Eda
- LINE Corporation
- Head of In Store Sales Promotion Department
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- Koichi SHIMABUKURO
- KIRIN Company,Limited
- Digital marketing Department
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- DAISUKE UENO
- FamilyMart Co.,Ltd
- Senior Officer Marketing Division
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Basic
E-6 顧客創造と顧客基盤マーケティング
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- Tsuyuki Akifumi Moderator
- HAKUHODO INC.
- Brand & Innovation Design Division Strategic Planning Director
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- Tsuyoshi Kitamoto
- ISHIKAWA TOYOTA Co.,Ltd.
- Director, Corporate Planning Department
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- Toshihiro Mori
- KYUSHU RAILWAY COMPANY
- Senior Executive Officer/Deputy Director General of Corporate Planning Headquarters/General Manager of Strategy Management Department
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- Toshio Yamana
- Japan Airlines Co.,Ltd.
- Director Web comunication group,Corporate brand promotion Department
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- 15:00 - 15:50
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Data／Commerce
C-7 データホルダーとデータ利用者は、垣根を超えて連携できるか？
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Contents/Media
D-7 デレビ視聴率のリアルタイムデータ化から生まれる新施策
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Basic
E-7 動画ディレクション失敗と成功の分かれ目
- 16:05 - 16:55
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Brand Marketers
B-8 動画ブランドリフトの本当の効果〜ケーススタディ
- 17:10 - 18:00
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Brand Marketers
B-9 動画ブランドリフトの本当の効果〜そのKPIで、ビジネスに効果はあるのか
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Contents/Media
D-9 ブロックチェーン／仮想通貨こそマーケティング課題である
- 11:45 - 13:15
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Challenges ※90min
F-5 ネイティブアド広告が不要となる時代の定義と境界線を考える
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- Daizo Nishitani Moderator
- AlphaBoat, LLC
- President
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- Atsushi Kobayashi
- SHISEIDO JAPAN CO.,LTD.
- Member
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- Asako Nakamura
- Morning Labo inc,
- CEO
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- Ryan Takeshita
- Huff Post Japan
- Editor-in-Chief
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- Kana Uchida
- Lion Corporation
- communication design department
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- Masaki Utsunomiya
- Yahoo Japan Corporation
- Senior Manager of Content Discovery Service
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- 13:30 - 15:00
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Challenges ※90min
F-6 プログラマティック広告の最新状況 ―あなたは積極派か保守派か
- 15:15 - 16:45
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Challenges ※90min
F-7 10年後、広告会社はどうなる？ コンサルティングファーム vs 広告会社
- 17:00 -
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Exhibition Floor Close
※Please note that time and slot for your presentaion may change.