Program | adtech tokyo official website

November 27th-28th,
2019 @ Tokyo International Forum

Contact Us My page

Program

Wed, 27th Nov 2019
Thu, 28th Nov 2019

Day 1Wed, 27th Nov 2019

Official Session
Presentation Stage

Visitor PASS One Day PASS(11/27) Full Conference PASS
8:00- 9:00	Registration
9:00- 9:15	Opening
9:15- 9:55	Keynote #1 Cèline Del Genes adidas AG Global Vice President Specialist Sports
9:55- 10:35	Keynote #2

※There will be a Q&A session after every track.
One Day PASS(11/27) Full Conference PASS
	Track for Brand Value Improvement	Track for Creative, Contents, and Media	Track for Fintech, Blockchains, and Payments	Track for Work Styles, Management, and Resource Development	Track for Adtech and Performances	Adtech University
11:40- 12:30	TB 1 Marketing that Changes and Those that Does Not+ comming soon... Moderator Takuma Kudo DENTSU.inc creative strategist Takeshi Tamate ASAHI BREWERIES, LTD deputy Manager Digital Marketing Department Marketing Headquarters Kana Uchida Lion Corporation Communication design department Takashi Okutani Oisix.ra.daichi Inc. COCO (Chief Omni-Channel Officer) Tomohisa Nomura CyberAgent Inc. general manager	CK 1 Boundary of Going Viral and Flaming + comming soon... Moderator Yuta Miki CyberBuzz, Inc. Operating officer Miyuki Kato Kirin Holdings Company, Limited Digital Marketing Mitsuru Sugiura ADK Marketing Solutions Inc. Digital Business Produce Division Koji Kage S.T.Corporation Chief Communication Officer	DM 1 Can Companies Make Money with Data? 100min+ comming soon... Moderator Ryuji Noguchi ZOZO Technologies, Inc ./ aratana inc. VP of AI driven business, Innovation Initiative Director / Board Director Atsushi Kobayashi Digital Garage, Inc. Data Strategy Manager, Marketing Technology Segment Masahito Noguchi LIFULL Co.Ltd., Chief Data Officer Kazuto Hakata CyberAgent, Inc. Internet Advertising Department General Manager and Data Business Manager Keiko Watanabe BICP DATA Inc. CEO	PD 1 Working Style Reformations: Necessity of Inclusivity 100min+ comming soon... Moderator Yukie Takamura Amazon Japan G.K. Amazon Advertising Edward Dzialowski Sprinklr, Inc. Director, R&D Jun Matsumoto McCANN Tokyo Planning Director Kentaro Okada Dentsudigital Group maneger Mayumi Kouzaka CyberAgent The Human Resources Science Center Saori Kiryu Vector Group Executive Vice President Masahiro Ajisawa Twitter Japan Senior Director Japan Client Solutions and East Asia Business Development	PA 1 Don't Leave It to the Agencies! Improve Performance by Teamwork 100min+ comming soon... Moderator Tatsuo Sakamoto Smartly.io Sales Director, Japan Yoshiki Kosakai Nestle Japan Ltd. Media Communication Dept. Media Specialist Jeff Crawford Zo Digital Japan Founder Shingo Tomita Digital Intelligence Inc. Director Saori Maruyama IREP Media Planner Koichi Sugimoto Dentsu Digital Inc Account Planning Division Consulting Director Yusuke Hirata Repro Inc. CEO Kei Fukuyoshi SAPPORO BREWERIES LTD. Senior Media Planning Manager	AU 1 AU1
12:45- 13:35	TB 2 True Meaning of Customer Experience Moderator Daisuke Inoue Yahoo Japan Cooporation Marketing Solutions Group VP Marketing Yusaku Tabuchi Mazda Motor Corporation Brand Promotion Dept. Assistant Manager Daisuke Inazumi Earth Corporation Assistant Manager	CK 2 How will 5G Change the Contents?+ comming soon... Moderator Hiroyuki Ajima Hakuhodo DY media partners Inc. Directer, Creative & Technology Division Yamato Watanabe Dentsu Inc. Strategic Investment Department Dentsu Innovation Initiative Yatsuho Tomikawa Fuji Television Network, Inc. Associate Director Hiroyuki Arita NTT DOCOMO,INC. 5G & IoT Solution Office Corporate Sales and Marketing Division　Senior Manager				AU 2 AU2 Masaaki Ito YOSHINOYA Member of the board, Managing Director
13:50- 14:40	TB 3 What We Should do in Order for Ads to not be Hated + comming soon... Moderator Hiroshi Nakagawa Hakuhodo Inc. Chief of Hakuhodo Institute of Activation Design Takao Saito Cookpad Inc. Marketing Support Division Manager Oddie Randa Gushcloud International Chief Operations Officer of Gushcloud Marketing Group Aki Kimoto LINE Corporation Product Marketing Specialist Mike Sheetal PlayBrain Inc. CEO	CK 3 Attention all Performers! How to go Viral in Videos Moderator Gakuto Akashi ONE MEDIA Inc. CEO	DM 2 Who owns the Data? How to Effectively Manage and take Control + comming soon... Moderator Hideya Kato Legoliss Inc. Director Yoshimasa Hashimoto Sony Marketing Inc. Marketing Manager Daisuke Fujihira SoftBank Corp. Senior Director Christopher s. Martin MightyHive Founder and COO	PD 2 Thinking about Careers of Marketers+ comming soon... Moderator Daizo Nishitani SC Digital Media K.K. Member board of Director Keiji Yamamoto UBS AG Client Strategic Office Moemi Okayasu transcosmos inc. Business Innovation Department　Sales & Marketing Manager Katsura Ito Microsoft Japan Managing Director, Customer Success Unit	PA 2 Next Step for Customer Acquisition+ comming soon... Moderator Daisuke Yamaguchi CyberAgent Internet Advertising Division Sales Director Toshio Yamana Japan Airlines Co,.Ltd. Director Web Communications group, Azumi Ikeshiro ANGFA Co., Ltd. Manager, Digital Marketing Division, Men's Brand Strategy Department Kotaro Matsui Dentsu,inc. Creative Director	AU 3 AU3 Daisuke Otobe Coup Marketing Company Inc. CEO
14:55- 15:45	TB 4 Let's Talk about Brand Safety+ comming soon... Moderator Akihiko Tokuhisa D.A.Consortium Inc. senior managing director and chief marketing officer Makoto Koide Shiseido Japan Co., Ltd Strategic Communication Department Executive Manager / Japan Advertiser's Association Inc. Managing Director Hiroshi Kondo Gunosy Inc, Corporate Officer, Media Div. Newsmedia ad dept. Dept Mgr Yukako Hidaka Procter & Gamble Japan K.K. Senior Media Manager Akane Nakamura Yahoo Japan Corporation Policy Department, Trust and　Safety Division, Marketing Solutions Group, Senior Manager	CK 4 Owned Media and Branding+ comming soon... Moderator Kyoichi Suga Best In Class Producers Inc. CEO Momoko Kyukawa NewsPicks, Inc. NewsPicks Brand Design Chief Producer Simon Oss Yamaha Corporation Marketing Strategy Department, Manager Brand Marketing Group Yuko Kinoshita Lovable Marketing Group, Inc. Corporate Officer,Lovable Marketing Promotion Office Chief Vihag Kulshrestha Guinness World Records Japan K.K. Marketing Director	DM 3 How Marketers Need to Manipulate AI+ comming soon... Moderator Ryo Ishido Datorama, a Salesforce Company Regional Sales Director Jakub Ratajczak RTB House Japan K.K. Regional Director Anuraj Pandey Blueshift Labs AI Engineering Lead Satoru Yamamoto Data Artist Inc CEO Kenji Masuda Panasonic Corporation General Manager	PD 3 How to Make Money other than Advertising + comming soon... Moderator Shohei Aruga CyberAgent, Inc. Creative Director Ryo Ishii northshore Inc. Founder&CEO Hiroko Nomiya DENTSUDIGITAL manager Keitaro Eto Hakuhodo Inc. Marketing Director Kayo Enomoto OPT, Inc. Executive Officer	PA 3 How Adtech Companies Face Affiliates+ comming soon... Moderator Kenta Noyashiki AJA, Inc. CEO Eran Navon GeoEdge APAC Director of Sales Hokuto Kasai CrossWork, Inc CEO Akira Morishita Bushiroad,inc Head of Digitalmarketing Yosuke Kurokami Ströer Precision X GmbH Head of Japan	AU 4 AU4 Tetsuya Honda Honda Office CEO/PR strategist
16:00- 16:50	TB 5 Innovation by Large Corporations+ comming soon... Moderator Takahiro Miura The Breakthrough Company GO President/PR・CreativeDirector Akihiro Kamei transcomos inc. BusinessInnovation Department Manager Yosuke Imanishi DeNA Co., Ltd. Marketing Dept. General manager Emiko Yoneda Insight Peaks Inc. CEO	CK 5 Essence of PR and Communication+ comming soon... Moderator Kenta Sugiura NewsTV,Inc. CEO Yuu Hirosawa Kao Consumer Products, Curel Yuya Ishiwata STRIPE INTERNATIONAL INC. Head of Public Relations Ikuko Ota Hakuhodo Kettle PR Director / Strategic Planning Director	DM 4 Creatives and Data Utilization + comming soon... Moderator Junichi Nakamura Facebook Japan Head of Marketing Science Japan Tara Crosby Crimtan Managing Director Katsuya Takahashi Dentsu isobar Vice President Community Design / Executive Planning Director Ray Son IGAWorks Inc. Chief Strategy Officer (CSO) Sun Min Appier Inc. Chief Artificial Intelligence (AI) Scientist	PD 4 What Marketers can do for Social Issues+ comming soon... Moderator Hiromichi Yamaguchi Daiko Advertising Inc. Brand Activation Company Customer Value Development Headquarters Tokyo Customer Acquisition Division 2 Producer Kunihiro Ichihashi FELISSIMO CORPORATION General Manager of Logistics & EC Division Takeshi Izuka Kirirom Institute of Technology Chairman Miki Mizutamari Asahi Advertising Inc. Strategic planning department Shota Kito OPEN House Co., Ltd. Marketing Headquarters　Team Manager Akiko Takeda Yahoo Japan Corp. Senior Marketing Manager, Cross-Functional Department, Marketing & Communication Division Yumiko Umetsu Dentsu Inc. Senior CSR・CSV Planner, Holistic Solutions Division 1	PA 4 What is our Future in the Monopoly of Huge Platform Era+ comming soon... Moderator Toshiyasu Nishii oisixradaichi.Inc CMT Shunsuke Mukai App Annie Japan Country Director Norikazu Hayashi AppLovin Country Manager Shingo Takei DMM.com LLC Digital marketing department Trading desk manager Naoto Ando Johnson & Johnson Consumer Company Total Brand Experience / Associate Manager	AU 5 AU5 Makoto Fujita INCLUSIVE, Inc CEO
17:05- 17:55	TB 6 Necessities for the Saftey of Internet Ads	CK 6 AD・WARS／THE RISE OF MARKET-WALKER+ comming soon... Tsuguhide Nagase LDH JAPAN Inc. Chief Digital Officer	DM 5 AI Creates the Future of Marketing and Ads Moderator Takuma Kishimoto IBM iX Creative&Design Total Media Producer Shinichi Arimasu Dentsu Digital Inc. Manager Kohei Kawakami Nippon TV Manager		PA 5 Distress for Marketers: Ad Verification and ROI Moderator Keitaro Isoda Dentsu Digital Inc. Platform Strategy Department Solution Group Group Manager Chiho Takahashi ADK Marketing Solutions Inc. Senior Planner Takeshi Yamaguchi Integral Ad Science Japan KK Senior Account Executive & Evangelilst	AU 6 AU6

Visitor PASS One Day PASS(11/27) Full Conference PASS

18:10-
18:50

Keynote #3

19:00-
20:00

Networking Party

※Please note that the program is not final. Time and speakers may change. Some sessions will have English simultaneous interpretations.

Wed, 27th Nov 2019
Thu, 28th Nov 2019

Day 2Thu, 28th Nov 2019

Official Session
Presentation Stage

Visitor PASS One Day PASS(11/28) Full Conference PASS
8:00- 9:00	Registration
9:00- 9:05	Opening
9:05- 9:45	Keynote #4
9:45- 10:25	Keynote #5
10:25- 11:05	Keynote #6

※There will be a Q&A session after every track.
One Day PASS(11/28) Full Conference PASS
	Track for Brand Value Improvement	Track for Creative, Contents, and Media	Track for Retails, EC, and CX	Track for AI, Data Driven, and Big Data	Track for Startup Marketing and Scouting for the Future
11:30- 12:20	TB 7 Budget between TV and the Internet: Analyzing the New Common Indicators Moderator Riku Yamada AbemaTV, Inc. General Manager of Advertisement Hq. Yusuke Yamazaki SmartNews, Inc. Marketing Manager Shintaro Muraoka Nestle Japan Ltd Manager Takeyuki Asanuma Lion Corporation	CK 7 Unravel the Contents of Millennials+ comming soon... Moderator Kohei Ikeda TBWA\HAKUHODO Content Planner Hisanari Ishibashi UUUM Co.,Ltd. executive officer Takushi Izawa QuizKnock Inc. CEO Takao Muto C Channel Corporation General Manager Adverting Sales Promotion Department Yusuke Watanabe CHOCOLATE Inc. CEO	NE 1 Reinventions of CX from Retail Tech+ comming soon... Moderator Yoshiaki Fujihara Komehyo Co.,Ltd. Operating officer Masanori Saito Aeon Forest Co., Ltd. web director Noriyuki Yamazaki ZETA INC CEO Kyohei Hasegawa Hakuhodo Inc. Global CMP Development \| Planner Hitomi Iba IBA Company, Inc. President	FF 1 What Cashless Brings to Us Moderator Fujiyo Ishiguro Netyear Group Corporation Prsident, CEO Takao Ozawa Yahoo Japan Corporation Director	ST 1 Secrets of D2C Companies+ comming soon... Moderator Mika Kurahashi PENCIL Co., Ltd. President/COO Tadayasu Kiyokawa Oh My Glasses, Inc CEO Iwona Bancerek My Little Box International Growth Hacking Director Yuichiro Mori FABRIC TOKYO Co., Ltd. CEO Ayumu Endo Anker Japan Co., Ltd Executive Officer, Head of Business Strategy Division
12:35- 13:25	TB 8 Marketing From Now On by U30 100min+ comming soon... Moderator Motohiko Tokuriki Agile Media Network, Inc CMO Daiju Chiba IBM Japan, Ltd. Performance Marketing -Digital Strateghist- Mina Fukasawa Dentsu PR Planner Koki Tsujimoto Kao corporation Media Planning and Management Hitomi Kojima SUNSTAR Inc. Direct Sales Department Acting Digital Group Leader Miyuki Tomonari ADK Marketing Solutions Inc. planner Mayuna Shimizu IREP Co., Ltd. Planner Momoe Yoshimoto Smiles Co., Ltd. Creative Dev - PR Mizuki Ide S.T.Corporation Adv. Creator	CK 8 Tokyo Olympic is Coming! Power of Sports+ comming soon... Moderator Kuniyoshi Mabuchi Facebook Japan Director Hitomi Hamaba DAZN Senior Product Manager, Special Initiatives Fumihiko Nakajima DENTSU INC. Senior Director, Business Development CDC Future Business Tech Team Yoshiaki Sawabe 1-10,Inc. Chief executive officer Koji Ishii mixi.co., ltd Professional Sports Business unit chief officer	NE 2 How Distribution Measures Affect Branding+ comming soon... Moderator Daiki Nakata CyberBull CEO Syuichi Namai Kao Corporation Strategic Business Planning , Business Planning and Administration Daisuke Ueno FamilyMart Co.,Ltd Senior Officer Motonari Yoshioka The Daiei,Inc. Leader	FF 2 How Fintech Changes Marketing Perspectives + comming soon... Moderator Tomohiro Katayama DENTSU INC. Business Co-creation Unit Senior Business Producer Takahito Naito CyberAgent, Inc. Director/ Ad Technology & Creative Hiromi Kurita Credit Saison Co., Ltd Data Business Dept. Takako Kansai Zaim Inc. CEO , Founder Shun Sakurai Digital Base Capital General Partner	ST 2 Business Models by Upcoming Unicorn Companies + comming soon... Moderator Shunsuke Sato transcosmos inc. Director, Corporate Executive Officer & CMO Yoshiki Imai renoveru co., ltd. Executive officer (in charge of marketing) Yushiro Kato CADDi, Inc. CEO Kenji Tsukahara 17kg inc. CEO
13:40- 14:30		CK 9 Top Creators Explain the World Class Creatives Moderator Kazuhiro Suda HAKUHODO INC. Executive Creative Director Jiro Enomoto Zero-Ten, Inc. CEO Yuya Furukawa DENTSU Inc Chief Creative Officer	NE 3 Creating Fanbase by Growing Companies+ comming soon... Moderator Yamato Muraoka Allied Architects, Inc. Chief Product Officer Hiroyuki Hayashi Yokohama DeNA Bay Stars Co., Ltd. Director of management/IT strategy Ayuko Ise Dentsu Digital Inc. CRM Group Manager Tomoki Oorui ONESTORY President & Representative Director Takatsugu Yamashita Bace , inc. CEO	FF 3 Spending Habits in 5 Years Time from the Consumer's Perspective+ comming soon... Moderator Hiroshi Hori Hakuhodo Inc. Deputy General Manager, Hakuhodo Institute of Life and Living Shinichi Iwata LINE Financial Corporation Manager/Marketing Communication Team Ritsuki Doi Rakuten securities Marketing dept. Yoshinori Nishimaki Asahi Advertising Inc. Director, Brand Marketing Produce Dept	ST 3 Lessons Learned from Unsuccessful Stories *No photography 100min+ comming soon... Moderator Daisuke Tomozawa Persol Holdings CDO Shouji Fujiwara LINECorporation O2O Company Executive CMO Manato Ito SEGA Games., Co Ltd. Deputy Department Manager Ryo Nakanishi Stripe international inc. Digital Transformation Department,Marketing Director Fumito Takahashi BULK HOMME Co.,Ltd. South Korea Division/Director Tatsuhiro Kurafuji Procter & Gamble Brand Manager Yasuko Okabe Golf Digest Online Inc. Customer Experience Design Dept.Engagement Promotion Div.Senior Digital Marketing Planner
14:45- 15:35	TB 9 Management Perspective for Branding and Profit Moderator Shotaro Kushi NEW STANDARD Inc. CEO Yusuke Sugano Tokyo Calendar Inc. CEO Hirotake Kubo CLAS Inc. CEO	CK 10 Future of Content Making by U30+ comming soon... Moderator Asako Nakamura Morning Labo, Inc. CEO Masahiro Fukuma tete marche CO.,LTD General manager Keiko Tanabe Twitter Japan K.K. Marketing Manager, Global Business Marketing Saya Kawada Dentsu Digital Inc. Solution Produce & solution producer Yuta Tamai TerraceSIDE Inc. CEO	NE 4 Dramatic Direct Marketing Shifts Coming in 2020 + comming soon... Moderator Amane Kawana Japan Advertising Review Organization / Hakuhodo Director Takuya Narumi 5inc Executive Officer / CLO Akihiko Maeda NTT Communications Corporation Director, Marketing, Second Sales Division Hiroyuki Takayanagi Kirin Brewery Company, Limited Marketing Division New Business Planning Group Maki Hashizume Oracle Corporation Japan Director, Integrated Digital Marketing	FF 4 Blockchain and Marketing+ comming soon... Moderator Taku Nakano ADK Marketing Solutions Inc. Communication Channel Planning Division Nobuyuki Takahashi Hakuhodo Media DY Partonars Business development Planner Yuki Kamimoto N.Avenue CEO Noriaki Kawanishi DMM.com LLC UI/UX Designer & Design Strategist
15:50- 16:40	TB 10 Diversity Needed in Global Trends+ comming soon... Moderator Yuichi Kawasaki SmartNews,Inc. Senior Vice President of Ad Business Kumiko Shimamoto Getty Images Japan K.K VP, Sales of Japan, Southeast Asia, Hong Kong and Taiwan for Getty Images/ President of Getty Images Japan K.K. Surui Yang HAKUHODO Planner Xiqiao Liu Folio Chief Marketing Officer	CK 11 How Media Makes Money when Digital and Media Integrates 65min+ comming soon... Moderator Naoyuki Manabe DENTSU INC. Data Technology Center & General Manager Hayate Usui KODANSHA LTD. Director, Brand Business Department Kazumasa Tomita ZUU Co., Ltd. Founder Shinjiro Ninagawa TV TOKYO Comunications Corporation Director Jun Miyamoto Nielsen Digital Co., Ltd. President Atsushi Nakahashi CyberAgent, Inc. Brand Creative Department Creative director CYPAR Chief Marketing Officer Sayako Shimokobe Shogakukan Vice Editor-in-Chief	NE 5 Not just Online Anymore: Next Generation EC Moderator Takahiro Inoue Hakuhodo DY media partners Director Zhisong Ye Tencent IBG Senior manager	FF 5 E-Commerce Platforms in the New Era 65min + comming soon... Moderator Kazumasa Tamaishi Septeni Japan, Inc. Media Group, Consulting Department Ⅴ Manager Yuya Mizuno Bolome CO.,LTD representative director Tomonari Hamano Trendexpress inc CEO Shunsuke Konno Rakuten, Inc. Executive Officer, Japan Ad Business Supervisory Department, Global Ad Division Shuko Tojo Dentsu Digital Inc. Web producer at Experience/Digital commerce Department Irene Milana Mizkan Holdings Co., Ltd. (ZENB JAPAN Co., Ltd.) New business development, direct strategy team	ST 4 Next Generation Working Style by U30 65min+ comming soon... Moderator Kizuku Yamamoto Microsoft Japan Company, Limited Product Marketing Manager Mone Matsuhashi CyberAgent, Inc. Internet Advertising Headquarter Brand Creative Division Planner Kazune Iwasa Hakuhodo Inc. Strategist at Brand & Innovation Design Shiori Kutomi Panasonic Corporation Marketing Division 　Strategic Planning Department Naomi Unozawa OPT,Inc. SNS consultant Akane Kaneshiro Dentsu Digital Inc. Consultant at Business/UX Design Department
16:55- 17:45	TB 11 Science Behind TV Commericals + comming soon... Moderator Tomomi Taira IREP Co., Ltd. Exective Creative Director Shinji Matsuo Recruit Marketing Partners Co., Ltd. Online Learning Development Office Senior Manager Masaki Tabe RAKSUL INC. Director CMO Midori Kowada Lion Corporation Director of Communication Design Department		NE 6 Marketing from Digital Strategies to Stores + comming soon... Moderator Atsushi Kikegawa TOPPAN PRINTING CO.,LTD Consumer Service Division/ Depty Senior General Manager Takashi Kawazoe VISIONARYHOLDINGS CO.,LTD. Operating officer/Digital-Experience Division General Manager Shinobu Aso Lion Corporation manager Shinya Seki DENTSU INC. Solution Planner Sawako Oiwa NIKKEI Senior Staff Writer

※Please note that the program is not final. Time and speakers may change. Some sessions will have English simultaneous interpretations.

Wed, 27th Nov 2019
Thu, 28th Nov 2019

To Presentation Stage

Top