Program | adtech tokyo official website

Wed, 27th Nov 2019
Thu, 28th Nov 2019

Day 1Wed, 27th Nov 2019

One Day PASS(11/27) Full Conference PASS
※There will be a Q&A session after every track.
	Track for Brand Value Improvement	Track for Creative, Contents, and Media	Track for Fintech, Blockchains, and Payments	Track for Work Styles, Management, and Resource Development	Track for Adtech and Performances
11:00- 11:50	TB 1 Marketing that Changes and Those that Does Not Moderator Takuma Kudo DENTSU.inc creative strategist Takeshi Tamate ASAHI BREWERIES, LTD deputy Manager Digital Marketing Department Marketing Headquarters Kana Uchida Lion Corporation Communication design department Takashi Okutani Oisix.ra.daichi Inc. COCO (Chief Omni-Channel Officer) Tomohisa Nomura CyberAgent Inc. general manager	CK 1 Boundary between Buzz and Flaming Moderator Yuta Miki CyberBuzz, Inc. Operating officer Miyuki Kato Kirin Holdings Company, Limited Digital Marketing Mitsuru Sugiura ADK Marketing Solutions Inc. Digital Business Produce Division Koji Kage S.T.Corporation Chief Communication Officer	DM 1 Can Companies Make Money with Data? 100min Moderator Ryuji Noguchi ZOZO Technologies, Inc ./ aratana inc. VP of AI driven business, Innovation Initiative Director / Board Director Atsushi Kobayashi Digital Garage, Inc. Data Strategy Manager, Marketing Technology Segment Kozue Yamada Blogwatcher.Inc Sales division General Manager Masahito Noguchi LIFULL Co.Ltd., Chief Data Officer Kazuto Hakata CyberAgent, Inc. Internet Advertising Department General Manager and Data Business Manager Yudai Kawai Recruit Co., Ltd. Web Marketing Lead Keiko Watanabe BICP DATA Inc. CEO	PD 1 Working Style Reformations: Necessity Of Inclusivity 100min Moderator Yukie Takamura Amazon Japan G.K. Amazon Advertising Edward Dzialowski Sprinklr, Inc. Director, R&D Jun Matsumoto McCANN Tokyo Planning Director Kentaro Okada Dentsudigital Group maneger Mayumi Kouzaka CyberAgent The Human Resources Science Center Saori Kiryu Vector Group Executive Vice President Masahiro Ajisawa Twitter Japan Senior Director Japan Client Solutions and East Asia Business Development	PA 1 Don't Leave It to the Agencies! Improve Performance by Teamwork 100min Moderator Tatsuo Sakamoto Smartly.io Sales Director, Japan Yoshiki Kosakai Nestle Japan Ltd. Media Communication Dept. Media Specialist Jeff Crawford Zo Digital Japan Founder Shingo Tomita Digital Intelligence Inc. Director Saori Maruyama IREP Media Planner Koichi Sugimoto Dentsu Digital Inc Account Planning Division Consulting Director Kei Fukuyoshi SAPPORO BREWERIES LTD. Senior Media Planning Manager
12:05- 12:55	TB 2 True Meaning of Customer Experience - Legend v.s. Digital Moderator Daisuke Inoue Yahoo Japan Cooporation Marketing Solutions Group VP Marketing Yusaku Tabuchi Mazda Motor Corporation Brand Promotion Dept. Assistant Manager Daisuke Inazumi Earth Corporation Assistant Manager	CK 2 How will 5G Change the Contents? Moderator Hiroyuki Ajima Hakuhodo DY media partners Inc. Directer, Creative & Technology Division Yamato Watanabe Dentsu Inc. Strategic Investment Department Dentsu Innovation Initiative
13:40- 14:30	TB 3 What We Should Do so that Ads Will Not Be Hated Moderator Hiroshi Nakagawa Hakuhodo Inc. Chief of Hakuhodo Institute of Activation Design Takao Saito Cookpad Inc. Marketing Support Division Manager Oddie Randa Gushcloud International Chief Operations Officer of Gushcloud Marketing Group Aki Kimoto LINE Corporation Product Marketing Specialist Mike Sheetal PlayBrain Inc. CEO	CK 3 Gather Around Performers! How to Become Popular in Video Moderator Gakuto Akashi ONE MEDIA Inc. CEO	DM 2 Who Owns the Data? Yoshimasa Hashimoto Sony Marketing Inc. Marketing Manager Hideya Kato Legoliss Inc. Director Daisuke Fujihira SoftBank Corp. Senior Director Christopher Martin MightyHive Founder and COO	PD 2 Think about Careers of Marketers Moderator Daizo Nishitani SC Digital Media K.K. Member board of Director Keiji Yamamoto UBS AG Client Strategic Office Moemi Okayasu me&stars.inc AccountExecutive Katsura Ito Microsoft Japan Managing Director, Customer Success Unit	PA 2 Next Step for Customer Acquisition Moderator Daisuke Yamaguchi CyberAgent Internet Advertising Division Sales Director Toshio Yamana Japan Airlines Co,.Ltd. Director Web Communications group, Azumi Ikeshiro ANGFA Co., Ltd. Manager, Digital Marketing Division, Men's Brand Strategy Department Masakazu Ohsako Recruit Co., Ltd. Web Marketer at Internet Marketing Office Kotaro Matsui Dentsu,inc. Creative Director
14:45- 15:35	TB 4 Let's Talk about Brand Safety Moderator Akihiko Tokuhisa D.A.Consortium Inc. senior managing director and chief marketing officer Makoto Koide Shiseido Japan Co., Ltd Strategic Communication Department Executive Manager / Japan Advertiser's Association Inc. Managing Director Hiroshi Kondo Gunosy Inc, Corporate Officer, Media Div. Newsmedia ad dept. Dept Mgr	CK 4 Owned Media and Branding Momoko Kyukawa NewsPicks, Inc. NewsPicks Brand Design Chief Producer Simon Oss Yamaha Corporation Marketing Strategy Department, Manager Brand Marketing Group Yuko Kinoshita Lovable Marketing Group, Inc. Corporate Officer,Lovable Marketing Promotion Office Chief	DM 3 How Marketers Need to Manipulate AI Moderator Ryo Ishido Datorama, a Salesforce Company Regional Sales Director Jakub Ratajczak RTB House Japan K.K. Regional Director Anuraj Pandey Blueshift Labs AI Engineering Lead Satoru Yamamoto Data Artist Inc CEO	PD 3 How to Make Money other than Advertisement Moderator Shohei Aruga CyberAgent, Inc. Creative Director Ryo Ishii northshore Inc. Founder&CEO Hiroko Nomiya DENTSUDIGITAL manager Keitaro Eto Hakuhodo Inc. Marketing Director Kayo Enomoto OPT, Inc. Executive Officer	PA 3 How Adtech Companies Face Affiliates Moderator Kenta Noyashiki AJA, Inc. CEO Eran Navon GeoEdge APAC Director of Sales Hokuto Kasai CrossWork, Inc CEO Akira Morishita Bushiroad,inc Head of Digitalmarketing
15:50- 16:40	TB 5 Innovation by Large Corporations Moderator Takahiro Miura The Breakthrough Company GO President/PR・CreativeDirector Tadasuke Shiomi Recruit Co., Ltd. Corporate Executive Officer Akihiro Kamei transcomos inc. BusinessInnovation Department Manager Yosuke Imanishi DeNA Co., Ltd. Marketing Dept. General manager Emiko Yoneda Insight Peaks Inc. CEO	CK 5 Essence of PR and Communication Moderator Kenta Sugiura NewsTV,Inc. CEO Yuu Hirosawa Kao Consumer Products, Curel Yuya Ishiwata STRIPE INTERNATIONAL INC. Head of Public Relations Ikuko Ota Hakuhodo Kettle PR Director / Strategic Planning Director	DM 4 Creative and Data Utilization Moderator Junichi Nakamura Facebook Japan Head of Marketing Science Japan Tara Crosby Crimtan Managing Director Katsuya Takahashi Dentsu isobar Vice President Community Design / Executive Planning Director Ray Son IGAWorks Inc. Chief Strategy Officer (CSO) Sun Min Appier Japan株式会社 Chief Artificial Intelligence (AI) Scientist	PD 4 What Marketers can do for Social Issues Moderator Hiromichi Yamaguchi Daiko Advertising Inc. Brand Activation Company Customer Value Development Headquarters Tokyo Customer Acquisition Division 2 Producer Kunihiro Ichihashi FELISSIMO CORPORATION General Manager of Logistics & EC Division Takeshi Izuka Kirirom Institute of Technology Chairman Miki Mizutamari Asahi Advertising Inc. Strategic planning department Shota Kito OPEN House Co., Ltd. Marketing Headquarters　Team Manager Akiko Takeda Yahoo Japan Corp. Senior Marketing Manager, Cross-Functional Department, Marketing & Communication Division Yumiko Umetsu Dentsu Inc. Senior CSR・CSV Planner, Holistic Solutions Division 1	PA 4 What is our Future in the Monopoly of Huge Platform Era Moderator Norikazu Hayashi AppLovin Country Manager Shunsuke Mukai App Annie Japan Country Director
16:55- 17:45	TB 6 Necessities for the Saftey of Internet Ads	CK 6 Ad Wars: The Rise of Marketer Moderator Tsuguhide Nagase LDH JAPAN Inc. Chief Digital Officer	DM 5 AI Creates the Future of Marketing and Ads Moderator Takuma Kishimoto IBM iX Creative&Design Total Media Producer Shinichi Arimasu Dentsu Digital Inc. Manager	PA 5 Distress for Marketers: Ad Verification and ROI Moderator Keitaro Isoda Dentsu Digital Inc. Platform Strategy Department Solution Group Group Manager Chiho Takahashi ADK Marketing Solutions Inc. Senior Planner Takeshi Yamaguchi Integral Ad Science Japan KK Senior Account Executive & Evangelilst

One Day PASS(11/27) Full Conference PASS

※There will be a Q&A session after every track.

Track for Brand Value Improvement

Track for Creative, Contents, and Media

Track for Fintech, Blockchains, and Payments

Track for Work Styles, Management, and Resource Development

Track for Adtech and Performances

11:00-
11:50

Marketing that Changes and Those that Does Not

Boundary between Buzz and Flaming

Can Companies Make Money with Data? 100min

Working Style Reformations: Necessity Of Inclusivity 100min

Don't Leave It to the Agencies! Improve Performance by Teamwork 100min

12:05-
12:55

True Meaning of Customer Experience - Legend v.s. Digital

How will 5G Change the Contents?

13:40-
14:30

What We Should Do so that Ads Will Not Be Hated

Gather Around Performers! How to Become Popular in Video

Moderator

Gakuto Akashi

ONE MEDIA Inc.

CEO

Who Owns the Data?

Think about Careers of Marketers

Next Step for Customer Acquisition

14:45-
15:35

Let's Talk about Brand Safety

Owned Media and Branding

How Marketers Need to Manipulate AI

How to Make Money other than Advertisement

How Adtech Companies Face Affiliates

15:50-
16:40

Innovation by Large Corporations

Essence of PR and Communication

Creative and Data Utilization

What Marketers can do for Social Issues

What is our Future in the Monopoly of Huge Platform Era

16:55-
17:45

Necessities for the Saftey of Internet Ads

Ad Wars: The Rise of Marketer

Moderator

Tsuguhide Nagase

LDH JAPAN Inc.

Chief Digital Officer

AI Creates the Future of Marketing and Ads

Distress for Marketers: Ad Verification and ROI

※Please note that this not final. Time and speakers for the program may change.

Wed, 27th Nov 2019
Thu, 28th Nov 2019

Day 2Thu, 28th Nov 2019

One Day PASS(11/28) Full Conference PASS
※There will be a Q&A session after every track.
	Track for Brand Value Improvement	Track for Creative, Contents, and Media	Track for Retails, EC, and CX	Track for AI, Data Driven, and Big Data	Track for Startups Marketing and Scouts for Next Generation Startups
11:00- 11:50	TB 7 Allocation between TV and Internet: Think for New Common Indicators Moderator Riku Yamada AbemaTV, Inc. General Manager of Advertisement Hq. Yusuke Yamazaki SmartNews, Inc. Marketing Manager Shintaro Muraoka Nestle Japan Ltd Manager Takeyuki Asanuma Lion Corporation	CK 7 Unravel the Contents of Millennials Moderator Kohei Ikeda TBWA\HAKUHODO Content Planner Hisanari Ishibashi UUUM Co.,Ltd. executive officer Takushi Izawa QuizKnock Inc. CEO Takao Muto C Channel Corporation General Manager Adverting Sales Promotion Department Yusuke Watanabe CHOCOLATE Inc. CEO	NE 1 Reinventions of CX from Retail Tech Moderator Yoshiaki Fujihara Komehyo Co.,Ltd. Operating officer Masanori Saito Aeon Forest Co., Ltd. web director Noriyuki Yamazaki ZETA INC CEO Kyohei Hasegawa Hakuhodo Inc. Global CMP Development \| Planner Hitomi Iba IBA Company, Inc. President	FF 1 What Cashless Brings to Us Moderator Fujiyo Ishiguro Netyear Group Corporation Prsident, CEO	ST 1 Secrets of D2C Companies Moderator Mika Kurahashi PENCIL Co., Ltd. President/COO Tadayasu Kiyokawa Oh My Glasses, Inc CEO Iwona Bancerek My Little Box International Growth Hacking Director Yuichiro Mori FABRIC TOKYO Co., Ltd. CEO Ayumu Endo Anker Japan Co., Ltd Executive Officer, Head of Business Strategy Division
12:05- 12:55	TB 8 Marketing From Now On by U30 100min Moderator Motohiko Tokuriki Agile Media Network, Inc CMO Daiju Chiba IBM Japan, Ltd. Performance Marketing -Digital Strateghist- Mina Fukasawa Dentsu PR Planner Koki Tsujimoto Kao corporation Media Planning and Management Hitomi Kojima SUNSTAR Inc. Direct Sales Department Acting Digital Group Leader Miyuki Tomonari ADK Marketing Solutions Inc. planner Mayuna Shimizu IREP Co., Ltd. Planner Momoe Yoshimoto Smiles Co., Ltd. Creative Dev - PR Mizuki Ide S.T.Corporation Adv. Creator	CK 8 Tokyo Olympic is Coming! Power of Sports Moderator Kuniyoshi Mabuchi Facebook Japan Director Hitomi Hamaba DAZN Senior Product Manager, Special Initiatives Fumihiko Nakajima DENTSU INC. Senior Director, Business Development CDC Future Business Tech Team Yoshiaki Sawabe 1-10,Inc. Chief executive officer Koji Ishii mixi.co., ltd Professional Sports Business unit chief officer	NE 2 How Distribution Measures Affect Branding Moderator Daiki Nakata CyberBull CEO Syuichi Namai Kao Corporation Strategic Business Planning , Business Planning and Administration Daisuke Ueno FamilyMart Co.,Ltd Senior Officer	FF 2 How Fintech Changes Marketing Perspective Moderator Tomohiro Katayama DENTSU INC. Business Co-creation Unit Senior Business Producer Takahito Naito CyberAgent, Inc. Director/ Ad Technology & Creative	ST 2 Business Models by Next Unicorn Companies Yoshiki Imai renoveru co., ltd. Executive officer (in charge of marketing)
13:40- 14:30	CK 9 Top Creators Explain the World Class Creatives	NE 3 Creating Fans by Growing Companies Moderator Yamato Muraoka Allied Architects, Inc. Chief Product Officer Hiroyuki Hayashi Yokohama DeNA Bay Stars Co., Ltd. Director of management/IT strategy Ayuko Ise Dentsu Digital Inc. CRM Group Manager Tomoki Oorui ONESTORY President & Representative Director	FF 3 Money in 5 Years from the Consumer's Perspective Moderator Hiroshi Hori Hakuhodo Inc. Deputy General Manager, Hakuhodo Institute of Life and Living Shinichi Iwata LINE Financial Corporation Manager/Marketing Communication Team Ritsuki Doi Rakuten securities Marketing dept. Yoshinori Nishimaki Asahi Advertising Inc. Director, Brand Marketing Produce Dept Risa Iemura Matsui Securities Co., Ltd. Marketing Department	ST 3 Lessons Learned from Unsuccessful Stories (No Photographs) Moderator Manato Ito SEGA Games., Co Ltd. Deputy Department Manager
14:45- 15:35	TB 9 Management Perspective for Branding and Profit Moderator Shotaro Kushi TABILABO Inc. CEO Masaaki Ito YOSHINOYA Member of the board, Managing Director Daisuke Otobe Coup Marketing Company Inc. CEO	CK 10 How to Make Contents by U30 Moderator Asako Nakamura Morning Labo, Inc. CEO Masahiro Fukuma tete marche CO.,LTD General manager Keiko Tanabe Twitter Japan K.K. Marketing Manager, Global Business Marketing Saya Kawada Dentsu Digital Inc. Solution Produce & solution producer Yuta Tamai TerraceSIDE Inc. CEO	NE 4 Big Change of Direct Marketing in Year 2020 Takuya Narumi 5inc Executive Officer / CLO Akihiko Maeda NTT Communications Corporation Director, Marketing, Second Sales Division	FF 4 Blockchain and Marketing Moderator Taku Nakano ADK Marketing Solutions Inc. Communication Channel Planning Division Nobuyuki Takahashi Hakuhodo Media DY Partonars Business development Planner	ST 4 Learning Secrets of Marketing from Startups
15:50- 16:40	TB 10 Diversity Needed in Global Trends Moderator Yuichi Kawasaki SmartNews,Inc. Senior Vice President of Ad Business Kumiko Shimamoto Getty Images Japan K.K VP, Sales of Japan, Southeast Asia, Hong Kong and Taiwan for Getty Images/ President of Getty Images Japan K.K. Surui Yang HAKUHODO Planner	CK 11 How Media Makes Money when Digital and Media Integrates 65min Moderator Naoyuki Manabe DENTSU INC. Data Technology Center & General Manager Hayate Usui KODANSHA LTD. Director, Brand Business Department Kazumasa Tomita ZUU Co., Ltd. Founder Shinjiro Ninagawa TV TOKYO Comunications Corporation Director Jun Miyamoto Nielsen Digital Co., Ltd. President Atsushi Nakahashi CyberAgent, Inc. Brand Creative Department Creative director CYPAR Chief Marketing Officer Sayako Shimokobe Shogakukan Vice Editor-in-Chief	NE 5 Not just Online Anymore: Next Generation EC Moderator Takahiro Inoue Hakuhodo DY media partners Director	FF 5 E-Commerce Platform for the New Era 65min Moderator Kazumasa Tamaishi Septeni Japan, Inc. Media Group, Consulting Department Ⅴ Manager Yuya Mizuno Bolome CO.,LTD representative director Tomonari Hamano Trendexpress inc CEO Shunsuke Konno Rakuten, Inc. Executive Officer, Japan Ad Business Supervisory Department, Global Ad Division	ST 5 Next Generation Working Style by U30 65min Mone Matsuhashi CyberAgent, Inc. Internet Advertising Headquarter Brand Creative Division Planner Kazune Iwasa Hakuhodo Inc. Strategist at Brand & Innovation Design Shiori Kutomi Panasonic Corporation Marketing Division 　Strategic Planning Department
16:55- 17:45	TB 11 Make TV CM to Science Moderator Tomomi Taira IREP Co., Ltd. Exective Creative Director Shinji Matsuo Recruit Marketing Partners Co., Ltd. Online Learning Development Office Senior Manager	NE 6 Marketing Strategy from Digital to Store Moderator Atsushi Kikegawa TOPPAN PRINTING CO.,LTD Consumer Service Division/ Depty Senior General Manager Takashi Kawazoe VISIONARYHOLDINGS CO.,LTD. Operating officer/Digital-Experience Division General Manager Shinobu Aso Lion Corporation manager Shinya Seki DENTSU INC. Solution Planner

One Day PASS(11/28) Full Conference PASS

※There will be a Q&A session after every track.

Track for Brand Value Improvement

Track for Creative, Contents, and Media