adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
JP
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Kazunobu Hirukawa New
Loyalty Marketing, Inc.
Exective General Manager Sales Promotion Division Sales Group

After graduating university, with the experience in Database Marketing and
Sales from the automotive distribution company, I moved to Alliances
Promotion Sales in a company related to airline miles promotion, to promote
business alliances.
I have been engaged in development of Ponta partner companies, marketing
support for partner companies, sales expansion and customer acquisition for
many clients by launching the direct mail service and promoting ID
marketing (general promotion like DSP, DMP, research, etc) in Loyalty
Marketing, Inc. since 2011.

Session

Common ID Implementation through Data-Driven Marketing by utilizing O2O Cross Marketing without dependency on cookie.

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