adtech tokyo

October 29th-30th,
2020 @ Tokyo International Forum
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Kei Ogata New
Nakagawa Masashichi Shoten Co., Ltd.
Chief Digital Officer.

After working at Tokyu Hands as a buyer and visual merchandiser, he was transferred to the WEB team.
Starting with the operation of the EC site, he was responsible for the development and operation of various web/digital measures.
In August 2016, he joined Nakagawa Masashichi Shoten Co., Ltd. as an executive officer/CDO, who oversees the entire web/digital domain, and promoted digital transformation.
He became a director in March 2018, and in addition to promoting digital transformation, he manages all customer contacts, including the store business.


Is it impossible to make direct sales EC profitable? Counterattack of online store traffic.


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