- Christopher s. Martin new
- Founder and COO
As COO and Co-founder of MightyHive, the Programmatic Solutions Partner, Chris continues a 14-year track record of building and leading successful Operations and Client Services organizations across digital advertising and marketing companies, including his long tenure at Yahoo! He also serves on the board of directors for S4 Capital. Chris is responsible for day-to-day operations at one of the world’s largest and fastest growing buyers of programmatic advertising. His unique talent and expertise help MightyHive partners develop programmatic expertise, drive efficiency in their marketing organizations, and gain the most out of their engagements with MightyHive. A respected leader in finance and accounting, Chris previously held key executive positions at Yahoo! including Chief of Staff to the Controllership, overseeing the company’s $6B P&L, and Director of Targeting Operations for Yahoo!’s $200M Dynamic Creative and Audience Targeting Ad Products. While at Yahoo!, Chris spearheaded the acquisition integrations of Dapper, 5to1, and Interclick.
Wed, 27th Nov
[DM2] Who owns the Data? How to Effectively Manage and take Control