adtech tokyo

November 27th-28th,
2019 @ Tokyo International Forum
JP
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Kentaro Okada new
Dentsudigital
Group maneger

From 2012, I have been engaged in digital advertising planning consistently.



At that time, I imported the OTS survey for the first time in Japan and clarified the value of digital advertising in the integrated planning perspective.



Since I was in charge of a major beverage maker and a major health food maker for 5 years, I acquired a wide range of knowledge for the branding ads and the direct ads.



Recently, as a group manager, I have been launched the first one-team program in Dentsu group to make a strong organization.

Session:

Wed, 27th Nov

[PD1] Working Style Reformations: Necessity of Inclusivity (100min)

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