- Kentaro Okada New
- Group manager
From 2012, I have been engaged in digital advertising planning consistently.
At that time, I imported the OTS survey for the first time in Japan and clarified the value of digital advertising in the integrated planning perspective.
Since I was in charge of a major beverage maker and a major health food maker for 5 years, I acquired a wide range of knowledge for the branding ads and the direct ads.
Recently, as a group manager, I have been launched the first one-team program in Dentsu group to make a strong organization.
Wed, 27th Nov 11:40-10:40
[PD1] Working Style Reformations: Necessity of Inclusivity (100min)