- Keiko Ishitani New
- UCC Ueshima Coffee Co., Ltd.
- Managing Director, Marketing Dept, Inovetion Center and DTC Dept.
Joined P&G Advertising Department (current Brand Dept.) in 1990. After Laundry and Health Care brands experience, launched Febreze in Japan market as a Brand Manager. Promoted to Marketing Director in 2001 and responsible for Pet Care business for 13 years including Japan, Asia and US headquarter. After 7 years of US assignment, appointed to a Japan Marketing Department Head and Brand Operations Leader in 2013. Left P&G in August 20015, and Joined UCC in Sept. 2015.
Fri, 27th Nov 12:45-13:35
[TB2] True Meaning of Customer Experience