adtech tokyo

October 4th-5th,
2018 @ Tokyo International Forum
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Oliver Takahashi new
Coca-Cola Japan Company
General Manager, Tokyo 2020 Olympic Games

After Graduating a college in Sydney Australia, in 1992, he accepted the position of Footwear and Sports Marketing Manager at Reebok Japan, moving on to managing the Asia Pacific region in 1995. He managed the company’s 1997 Nagano Winter Olympic sponsorship for the federations with which Reebok had contracts as well as many other regional sponsorship activation programs. At the beginning of 2000, Oliver moved on to the position of Senior Marketing Manager with ISL Japan which was set up to operate the 2002 FIFA World Cup Korea / Japan. He was responsible for all local relationships with the 2002 FIFA World Cup Sponsors as well as the relationship with the marketing department of Local Organizing Committee (JAWOC). After the 2002 FIFA World Cup, Oliver was offered the opportunity to move to Switzerland to take the role of Marketing Alliances Director at FIFA.. In 2008 he was promoted to Head of Marketing Alliances and is in charge of all of FIFA’s Commercial Affiliates for all events Since 2010 he is the Head of Marketing Alliances and Event Management, including the development of promotional strategies for all FIFA events and on-site implementation. In 2012, Oliver joined Nike Japan Sports Marketing as Senior Director responsible for signing and managing Federations, Club Teams and Individual athletes for all sports. Some of the highlight was to secure more than 50% of Men’s and Women’s football national team players, and acquisition of J-League teams. August 2016, Oliver join the Coca-Cola Japan Company as the General Manager for the Tokyo 2020 Olympic Games.


10/5 13:55-14:45

[B-6] TOKYO2020へ アドバタイザーの戦略