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October 4th-5th,
2018 @ Tokyo International Forum
JP
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Masafumi Ishibashi new
Nestlé Japan Ltd.
Senior Managing Executive Officer/Chief Marketing Officer

Joined Nestlé Japan Ltd. in1985, and started career at sales division. After two years of experience in Nestlé Rowntree Div., Nestlé UK, worked as a Brand Manager at Marketing Dept. in Nestlé Mackintosh K.K. in 1992. (Currently Confectionery Business Group, Nestle Japan Ltd.) Made further career in Confectionery Strategic Business Unit at Nestlé S.A. in Switzerland for two years. Taken the Marketing Manager’s position in Nestlé Confectionery K.K. in 2005. Made a successful result of “KIT KAT Juken Campaign”. In 2009, took up the post of Managing Executive Officer, Communications & Marketing Excellence Division, Nestlé Japan Ltd. 2012, engaged in Chief Marketing Officer. From 2017, Senior Managing Executive Officer.

Session:

10/4 16:05-16:55

[A-4] “マーケティング”が終わる?―もはやマーケティングされたくない生活者へのアプローチ(サービスデザイン)

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