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Accessible Pass
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12:00 - 12:40 |
ExhibitionStage #1-1 “Ad Uhyoo!” Presents: “What Is the Ideal Relationship Between Advertisers and Creators in the Coming Era?”Presented by the YouTube channel “Ad Uhyoo!”, which shares the fun and excite... |
ExhibitionStage #2-1 How to Communicate Without Annoying Customers — Insights from Consumers and CompaniesThis session is designed for those involved in brand customer communications,... |
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13:00 - 13:40 |
ExhibitionStage #1-2 Supercharge Your Marketing with Google's Multimodal AIExplore how Google's latest AI breakthroughs, including the next-generation m... |
ExhibitionStage #2-2 Exploring Agentic Commerce with Former Kao EC Division Director and Principal Namai — How AI Agents Are Pioneering New Customer Experiences and the Future of CommerceThis session presents the latest innovations from ZEALS, a Japan-based AI age... |
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14:00 - 14:40 |
ExhibitionStage #1-3 The Era of Outdoor Advertising Going “Visual”: How “Operational” Can DOOH Become?By combining MASTRUM's OOH data with The Trade Desk's advanced digital advert... |
ExhibitionStage #2-3 YKK’s Journey to a Global Social Media Operation: Goals and RealitiesYKK, a truly global company, faced common challenges among local social media... |
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15:00 - 15:40 |
ExhibitionStage #1-4 Evolving Customer Experience Through Digital Marketing: A Conversation Between Neo First Life Insurance and CapexBehind every breakthrough lies a challenge—and the determination to overcome ... |
ExhibitionStage #2-4 Marketing at the Heart of Society — From Competition to Co-Creation: Insights from the Japan Marketing Awards WinnersAmid the rapid evolution of technology—particularly with the rise of generati... |
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16:00 - 16:40 |
ExhibitionStage #1-5 Who to show it to and where to show it—effective methods for increasing brand awareness through outdoor advertisingThe digital out-of-home (DOOH) advertising market continues to grow steadily ... |
ExhibitionStage #2-5 New Growth Strategy Starting with “Visualization” — How Data Utilization Helped MAQuillAGE Discover TikTok's Winning Strategy・Target Audience Brand marketers, agency planners/creative leads, data analy... |
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17:00 - 17:40 |
ExhibitionStage #1-6 Learning from Kao Hair Care's Success Stories: The Essence of SNS MarketingKao Hair Care continues to generate buzz with new brand launches like “melt,”... |
ExhibitionStage #2-6 Overcoming the Winter Slump: How COOLish Created a New Habit in the Age of Social MediaMarketing in the SNS era cannot succeed without mastering algorithms. This se... |
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Accessible Pass
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12:00 - 12:40 |
ExhibitionStage #1-7 Expanding Brand Value with “Data × AI”: The New Customer Experience “Rurubu” Aims to CreateThe long-beloved travel guidebook “Rurubu” is now challenging itself to creat... |
ExhibitionStage #2-7 AI×Human - Creative Crossover-AI continues to evolve daily. In response, the advertising industry is active... |
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13:00 - 13:40 |
ExhibitionStage #1-8 Turning Corporate Decisions into Trust and Passion▼ Who is this session for? For B2B marketing leaders and professionals who f... |
ExhibitionStage #2-8 AI Agents Transforming Commerce: A Conversation with GIFTFUL Co-Founder Yuta IitakaZEALS, a Japanese customer service AI agent company that continues to challen... |
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14:00 - 14:40 |
ExhibitionStage #1-9 Who buys and why? PDCA marketing strategy based on customer-driven purchasing dataFor brand marketers, setting a "Who" and "What" strategy is one of the most i... |
ExhibitionStage #2-9 Psychographic Strategies for Authentic Customer Connection: From Behavioral Data to Deep Psychographic Insights with GA technologies “RENOSY”Is your marketing truly moving customers? The behavioral data you optimize fo... |
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15:00 - 15:40 |
ExhibitionStage #1-10 BEAMS and ESTNATION on Creating Royal Customers: The Evolution of CXCustomer satisfaction is no longer the source of competitive strength. In tod... |
ExhibitionStage #2-10 OOH in a New Era: Measuring Impact and Driving Fast PDCA with TV, Digital, and DOOH Triple MediaThis presentation introduces the joint initiative by LIVE BOARD, INC. and DEN... |
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16:00 - 16:40 |
ExhibitionStage #1-11 The Solutions: Creative Problem-Solving Lessons from Around the World” Presented by The Breakthrough Company GOA session that explores brilliant ideas from around the world — ideas that tu... |
ExhibitionStage #2-11 DEI: From “Sense” to “Tech.” What does the future of creative development look like for building better relationships between brands and consumers?Until now, DEI-conscious expression has been left to the creator's “sensitivi... |
※Please note that the program is not final. Time and speakers may change.