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22nd - 24th, October 2025
@ TOKYO MIDTOWN
& THE RITZ-CARLTON

PROGRAM

Thank you for attending
ad:tech tokyo 2025.

The archives will be available
from Oct. 29th 10:00 JST -
Nov. 9th 23:59 JST.
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Click here for a printable PDF program (Size: 2.2MB)

DAY110/23[Thu.]
DAY210/24[Fri.]

	Accessible Pass Full Conference PASS One Day PASS (10/23) One Day PASS (10/24) Visitor PASS
12:00 - 12:40	ExhibitionStage #1-1 “Ad Uhyoo!” Presents: “What Is the Ideal Relationship Between Advertisers and Creators in the Coming Era?” Presented by the YouTube channel “Ad Uhyoo!”, which shares the fun and excite... FUKUSATO SHINICHI ONE SKY INC Creative Director / CM Planner / Copywriter Yamada Mone CyberAgent, Inc. ABEMA＆IP Sales team　Senior Manager Sato Akira KOIKE-YA Inc. President Ishii Gen Neandertal Inc. Creative Director / Art Director	ExhibitionStage #2-1 How to Communicate Without Annoying Customers — Insights from Consumers and Companies This session is designed for those involved in brand customer communications,... Kudo Kohei Sony Corporation Global Sales & Marketing Strategic Planning Department Hasebe Takahiro Ryohin Keikaku Co., Ltd. Marketing Department Sato Mari FANCL Marketing Promotion Management Office Direct Sales Division Strategic Planning Department Customer nurturing Group YOSHIMURA HARUNA Francfranc Corporation Product Strategy Department / Senior Staff Sasase Sonoko Recruit Co., Ltd. Promotions Product Management Office
13:00 - 13:40	ExhibitionStage #1-2 Supercharge Your Marketing with Google's Multimodal AI Explore how Google's latest AI breakthroughs, including the next-generation m... Kanno Shoichi Google Cloud Japan G.K. Global Specialty Sales, Sales Specialist Akuzawa Takumi Google Japan G.K. Creative Works, Creative Technologist	ExhibitionStage #2-2 Exploring Agentic Commerce with Former Kao EC Division Director and Principal Namai — How AI Agents Are Pioneering New Customer Experiences and the Future of Commerce This session presents the latest innovations from ZEALS, a Japan-based AI age... Watanabe Daisuke ZEALS Co., Ltd. Corporate Officer Namai Syuichi Ibaraki Prefectural Shimotsuma First High School and Junior High School school principal
14:00 - 14:40	ExhibitionStage #1-3 The Era of Outdoor Advertising Going “Visual”: How “Operational” Can DOOH Become? By combining MASTRUM's OOH data with The Trade Desk's advanced digital advert... Omori Kenichiro WPP Media Japan Vice President Shirai Yoshinori The Trade Desk Japan K.K. Inventory Development, Director Naraoka Kazuya The Digital X LLC CEO Liu Bin JR EAST MARKETING & COMMUNICATIONS, INC. Product Section, MASTRUM Promotion Center, Media Solution Headquarters	ExhibitionStage #2-3 YKK’s Journey to a Global Social Media Operation: Goals and Realities YKK, a truly global company, faced common challenges among local social media... isaksson martin BrainPad Inc. PD Unit Brandwatch Engagement Group sera yukihisa YKK CORPORATION Global Brand Strategy Department Business Strategy Division Yamamoto Tae YKK CORPORATION Global Brand Strategy Department Business Strategy Division
15:00 - 15:40	ExhibitionStage #1-4 Evolving Customer Experience Through Digital Marketing: A Conversation Between Neo First Life Insurance and Capex Behind every breakthrough lies a challenge—and the determination to overcome ... Kogame Shuntaro Capex, Inc. Founder/CEO Nishiyama Shuhei The Neo First Life Insurance Co., Ltd. Digital Innovation Division, Market Innovation Department line manager Ikeda Kosuke Capex, Inc. Business Development , Account Executive Mamori Yuki The Neo First Life Insurance Co., Ltd. Digital Innovation Division, Market Innovation Department assistant manager	ExhibitionStage #2-4 Marketing at the Heart of Society — From Competition to Co-Creation: Insights from the Japan Marketing Awards Winners Amid the rapid evolution of technology—particularly with the rise of generati... KAJI Yoshimitsu Cinnamo Chairman ＆ CSDO Suzuki Risako Mynavi Corporation Digital Technology Headquaters Brand Communication Division2 ISHII Madoka JAPAN MARKETING ASSOCIATION Public relations Department Senior Planner Furuichi Yuko Comexposium Japan President and CEO
16:00 - 16:40	ExhibitionStage #1-5 Who to show it to and where to show it—effective methods for increasing brand awareness through outdoor advertising The digital out-of-home (DOOH) advertising market continues to grow steadily ... Oyama Yasuo Geniee, Inc. Director, Demand-Side Business Headquarters Nakanishi Hideyuki IRIS Inc. Media Sales Department Manager and Media Operations Department Marketing Group Group Manager	ExhibitionStage #2-5 New Growth Strategy Starting with “Visualization” — How Data Utilization Helped MAQuillAGE Discover TikTok's Winning Strategy ・Target Audience Brand marketers, agency planners/creative leads, data analy... takei shunichi TikTok for Business Global Business Solutions-APAC-Japan Industry FMCG Fujii Makoto Shiseido Japan Co., Ltd. Make up Marketing Dept. Digital Marketing Strategy Group Brand Manager
17:00 - 17:40	ExhibitionStage #1-6 Learning from Kao Hair Care's Success Stories: The Essence of SNS Marketing Kao Hair Care continues to generate buzz with new brand launches like “melt,”... Nakatani Yuri Mimi Beauty Co., Ltd. Director Yamaoka Tomohiro KAO CORPORATION Hair Care Business　Senior Marketer	ExhibitionStage #2-6 Overcoming the Winter Slump: How COOLish Created a New Habit in the Age of Social Media Marketing in the SNS era cannot succeed without mastering algorithms. This se... sasaki takahiro One Media Inc. Executive Officer / Business Producer MONGUCHI MAKO One Media Inc. Studio Department Manager/Producer watanabe kazuya Lotte Co., Ltd. Marketing Headquarters, Coolish Brand Department, Brand Manager

DAY110/23[Thu.]
DAY210/24[Fri.]

	Accessible Pass Full Conference PASS One Day PASS (10/23) One Day PASS (10/24) Visitor PASS
12:00 - 12:40	ExhibitionStage #1-7 Expanding Brand Value with “Data × AI”: The New Customer Experience “Rurubu” Aims to Create The long-beloved travel guidebook “Rurubu” is now challenging itself to creat... Suzuki Go PLAID, Inc. CTO Office, Data Mind Team Lead of AI Furuichi Tomohiro PLAID, Inc. ALPHA Department Head of CX Strategy Team Managing Director Morisaki Hiroyuki JTB Publishing,Inc. Representative Director, President and CEO	ExhibitionStage #2-7 AI×Human - Creative Crossover- AI continues to evolve daily. In response, the advertising industry is active... Nishimura Daisuke Tokyu Agency Inc. General Manager. CX design Division Nagata Mei I&S BBDO INC. Creative CopyWriter Nemoto Ryotaro Dentsu Digital Inc. Account Planning Division 1 Morisawa Atsushi Tokyu Agency Inc. 5th Integrated Planning Department, Art Director Amano Hideki Nikkeisha,Inc. Integrated Marketing・Planner Takada Kohei Hakuhodo DY ONE Inc. AI Strategy Planning Division/Creative AI Planning Department Manager
13:00 - 13:40	ExhibitionStage #1-8 Turning Corporate Decisions into Trust and Passion ▼ Who is this session for? For B2B marketing leaders and professionals who f... Sakuma Ryosuke UZABASE,Inc. NewsPicks Integrated Producer Nakatsu Taichi UZABASE,Inc. NewsPicks Business Producer	ExhibitionStage #2-8 AI Agents Transforming Commerce: A Conversation with GIFTFUL Co-Founder Yuta Iitaka ZEALS, a Japanese customer service AI agent company that continues to challen... Watanabe Daisuke ZEALS Co., Ltd. Corporate Officer Iitaka Yuta GiftX Co., Ltd. Co-Founder
14:00 - 14:40	ExhibitionStage #1-9 Who buys and why? PDCA marketing strategy based on customer-driven purchasing data For brand marketers, setting a "Who" and "What" strategy is one of the most i... Koike Yuta FEZ Inc. Group Manager, Product Promotion Group, Product Development Department Okunaga Yasuhiro DENTSU INC. Marketing Consultant, Connection Planning Division 2, Marketing Bureau 1	ExhibitionStage #2-9 Psychographic Strategies for Authentic Customer Connection: From Behavioral Data to Deep Psychographic Insights with GA technologies “RENOSY” Is your marketing truly moving customers? The behavioral data you optimize fo... Narita Hodaka Algoage, Inc. Division Head of the Chat Boost Business Division and Sales Director Hori Yuna Algoage, Inc. Solution Sales Division 1 Manager Ando Yoshitaka GA technologies Co.,Ltd. Creative Center　Media　Senior Manager / Evangelist
15:00 - 15:40	ExhibitionStage #1-10 BEAMS and ESTNATION on Creating Royal Customers: The Evolution of CX Customer satisfaction is no longer the source of competitive strength. In tod... Kaneko Yohei Yappli, Inc. Executive Officer CCO YAMAZAKI YUICHI BEAMS MARKETING DEPT. DIRECTOR MIYAHARA MOERU ESTNATION Inc. EC Sales Div.	ExhibitionStage #2-10 OOH in a New Era: Measuring Impact and Driving Fast PDCA with TV, Digital, and DOOH Triple Media This presentation introduces the joint initiative by LIVE BOARD, INC. and DEN... DAISUKE TAKAHASHI DENTSU INC. planner/Producer , General Manager, Advertisement Transformation Department ,Media & content Transformation Div. Ebata Hayato DENTSU INC. Data Technology Center General Manager SATOH YOSHINORI LIVE BOARD,INC. Director of Client Services
16:00 - 16:40	ExhibitionStage #1-11 The Solutions: Creative Problem-Solving Lessons from Around the World” Presented by The Breakthrough Company GO A session that explores brilliant ideas from around the world — ideas that tu... TOGAWA NAOHIRO The Breakthrough Company GO Creative Director TAGAMI TOMOKO Synasia Inc. CEO Taoka Ryo suswork inc CEO ODAGIRI MOE The Breakthrough Company GO Planner	ExhibitionStage #2-11 DEI: From “Sense” to “Tech.” What does the future of creative development look like for building better relationships between brands and consumers? Until now, DEI-conscious expression has been left to the creator's “sensitivi... Watanabe Rei ORICOM CO., LTD. Marketing Communication Design Div. Tsuchida Takuma Oricom Co.,Ltd. Account Planning Room Senior Creative Director

※Please note that the program is not final. Time and speakers may change.