Diamond Sponsor
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English translation is available for all keynotes and official panel sessions. : Sessions conducted in English. Accessible Pass
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09:00 - 09:40 |
Opening Session #1 What Top Marketers Are Focusing on Now |
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09:45 - 10:00 |
Opening Remarks #1 Opening Remarks |
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10:00 - 10:40 |
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10:50 - 11:30 |
Keynote #2 Marketing NowSome companies are achieving success by applying marketing concepts such as “...
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11:40 - 12:20 |
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12:30 - 13:10 |
Keynote #4 Shaping the Future of Marketing: Insights from the Marketers of the Year 2025 Winner & JuriesNow in its 8th year, the Marketers of the Year award by Nikkei xTREND honors ...
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Accessible Pass
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Constructing the Desired Brand Image out of the Analysis of the Changing Consumers and Business Environments |
Envisioning the Ideal Media and its New Relationship with Content, Designing Communication that Captures the Hearts of Consumers |
Considering Business Opportunities and the Expansion of the Customer Experience Value through Proper Use of Data and Technology |
How should companies and brands engage with society? These sessions delve into the marketer’s role and perspective through concrete discussions on topics such as the SDGs, regional revitalization, and intergenerational issues. |
Focusing on the Japanese Market, Consumer Insights, Corporate Marketing, and Branding, as well as Discussing Internationally Notable Topics |
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13:30 - 14:20 |
BM-1 Turning Empathy-Based Branding into Measurable Value |
MC-1 Trust in Advertising and Media: Can It Be Rebuilt? |
DT-1 Avoiding “Analysis Fatigue”: Smarter Ways to Work with Data
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ES-1 Rethinking Corporate Responsibility: Beyond SDGs and DE&I Checklists |
JI-1 Creating Culturally Sensitive Ads: Avoiding Pitfalls in Global Communication |
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14:35 - 15:25 |
BM-2 Reviving Mature Brands: Keys to Successful Rebranding |
MC-2 How Short-Form Content Is Reshaping Brand Communication |
DT-2 Who Owns the Data? A Deep Dive into Data Portability |
ES-2 How Marketers Can Help Solve Local Issues |
JI-2 Resonating Abroad: Global Brand Strategies from Japanese Companies |
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15:40 - 16:30 |
BM-3 Emotional Loyalty in the Next Generation: Designing to Inspire Repeat Use and Advocacy |
MC-3 Rethinking Immersive Media: From Viewing to Experiencing |
DT-3 Redesigning KPIs: Focusing on What Really Matters |
ES-3 From Words to Action: Making Purpose Truly Operational |
JI-3 Inbound 2025: What Comes After the “Shopping Spree” Era? |
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16:45 - 17:35 |
BM-4 Can Over-Optimized Ads Still Move People? |
MC-4 Media Planning 2026: Adapting to a Rapidly Evolving Landscape |
DT-4 UGC Insights: Unlocking and Leveraging Consumer Voices |
ES-4 Beyond “Healthy”: Senior Well-Being and the Role of Brands |
JI-4 What EXPO 2025 Taught Us About Japan’s Global Communication |
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Accessible Pass
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English translation is available for all keynotes and official panel sessions. : Sessions conducted in English. Accessible Pass
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09:30 - 09:50 |
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10:00 - 10:40 |
Keynote #5 Keynote-5Coming Soon... |
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10:50 - 11:30 |
Keynote #6 Keynote-6 |
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11:40 - 12:20 |
Keynote #7 Keynote-7 |
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Accessible Pass
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Constructing the Desired Brand Image out of the Analysis of the Changing Consumers and Business Environments |
Envisioning the Ideal Media and its New Relationship with Content, Designing Communication that Captures the Hearts of Consumers |
AI is no longer just a tool for improving efficiency—it’s beginning to impact creativity and organizational design. This category explores the future of marketing where humans and AI collaborate, examining practical applications and approaches from multiple perspectives. |
Seeking New Business Opportunities Arising from the Evolution and Expansion of Customer Buying Behavior |
Considering How to Build a Marketing Organization that Strengthens the Brand |
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13:30 - 14:20 |
BM-5 The New Consumer 2025: Rethinking Customer Understanding |
MC-5 Sports as Media: Its Value and Potential for Brands |
AI-1 The Irreplaceable Power of Asking the Right Questions in the Age of AI |
RC-1 Can Direct-to-Consumer EC Models Survive?
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PP-1 Rethinking “Work” in the Age of Recruitment Marketing |
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14:35 - 15:25 |
BM-6 Rethinking Ad Spend: From Cost to Investment |
MC-6 Connecting Directly in BtoBtoC Models |
AI-2 Hyper-Personalization through AI Agents: The Future of 1:1 Brand Experiences |
RC-2 The Future of Retail Media — How Four Retail Leaders Envision Its Evolution
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PP-2 Will Marketing Still Be an Attractive Job in 10 Years?
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15:40 - 16:30 |
BM-7 Marketing from 2000 to 2025: What’s Changed, What’s Next |
MC-7 Beyond Social Media: Building Strong Brand Communities |
AI-3 Beyond Efficiency: How AI Can Drive True Value Creation |
RC-3 From Conversion to Reconnection: Rethinking UX for Repeat Purchase |
PP-3 Talent Development Is an Investment: Human Capital in Marketing
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16:45 - 17:35 |
BM-8 When IP Becomes a Brand: Marketing in the Age of Character Coexistence
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MC-8 Co-Creating the Future of Advertising: Media × Brands Partnerships |
AI-4 Marketing Organizations in the Age of AI: From Talent to Operations |
PP-4 Making Strategy Stick: Building a Marketing-Driven Organization |
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Accessible Pass
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※Please note that the program is not final. Time and speakers may change.